Search Engine Workshops
- 2-day Essentials Search Engine Optimization Workshop
- 3-day Advanced Search Engine Optimization Workshop
- 5-day Comprehensive Search Engine Optimization Workshop
- SEO Certification
- Six Month Mentorship Program
Ginette Degner, "Radar" Roy Reyer and David Evans - Advanced SEO Instructors
The Search Engine Academy offers 2, 3 and 5-day SEO training courses.
The 2-day Essentials SEO training course offers students strategies and tactics to get your website indexed appropriately and quickly.
The 3-day Advanced SEO training course gives you additional strategies and tactics employed by top SEM agencies nationwide.
The 5-day Comprehensive SEO training course offers you everything you need to know to get your website listed in the search engines and most importantly, market your website successfully to your visitors once they arrive.
New Topics for 2012!
New: Panda Proof your online business – In 2010 Google added a new metric to their algorithm called “Panda.” It basically flushed out a large number of very successful business websites from Google’s search engine result pages. In our new curriculum for 2012 we have included a number of factors that the Panda Update addresses and you must take into account to “Panda Proof Your Online Business.”
New: Discover all of the latest high-performance SEO skills for 2012. Gain exemplary skills in advanced local search. Study actual client success examples and step up your own creativity using things like video optimization success strategies for high traffic and conversion.
Prior students who have attended our one week training class have commented that this single two hour segment on local search was worth the entire tuition of the one week workshop! It enabled them to immediately start creating their own local search consulting business.
New: YouTube is the second most popular search engine in the world after Google, and is also owned by Google. Do you know how to optimize your videos for SEO and get them on the Search Engine Results Pages of Google? Learn the skills you will need to create your own videos using a low cost video camera and to optimize your videos so they show up in Google’s Universal search listings.
New: Keyword Research and SEO Tools– Once you take this segment of our Workshop, you will discover you can “Look at Google with a fresh pair of ‘Google Eyes.’ Discover everything you need to know on how to properly market your website and identify your keywords for organic search and Pay Per Click (PPC).
Plus, we’ll show you how to optimize your written copy to utilize “Natural Language Processing.”
You will be walked through tips and tricks utilizing Google’s Keyword Tool, Google’s Related Search and Google’s Insight for Search. You will also learn how to use other subscription paid keyword tools including Market Samurai, Word Tracker and SpyFu.
Learn the Basics to Online Success with Our 2-day Essentials SEO Training Course!
Day 1
When you complete day 1 of your SEO Training Course, you will have a good grasp on how to perform Keyword Research. You will also know how to work with content in the correct sequence that both visitors to your site and search engines will love. You will have a good understanding of current on-site SEO influences as well as our simple step-by-step strategy.
Day 1 lessons include:
- Our 6-step system for performing effective search engine marketing
- Learn how to perform keyword research that will attract your target market
- Write content that will turn visitors into customers
- How to Use Free Keyword tools such as Google Keyword tool, Insight for search, Google Related Keywords
- Find out the importance of keyword placement on your web pages, and where to actually place the keywords
- Discover how to improve your Click-through Ratios
Day 2
At the completion of day 2 of your SEO Training Course, you will thoroughly understand how to manually optimize your website(s) by using our simple step-by-step strategy. You will know which search engines and directories are the most important for best results. You will also know how to build link reputation and popularity and have an understanding on how to “Panda Proof” your website.
Day 2 lessons include:
- Learn optimal techniques to get your pages indexed by the Search Engines.
- Find out what it takes to monitor your progress and the tools to help you.
- Understand the benefits of working with ranges of pages.
- Discover what it takes to stay out of trouble with the search engines by learning about anti-spamming guidelines.
- Learn why submitting your site to directories is important and how to choose the correct directories.
- What Link Popularity is and why is it important.
- Receive internal and external link building strategies that will make it easier for the search engines to find your web pages.
- Learn about the missing element in SEO: Creativity! Find out how you too can get your creative juices flowing!
- Basics of Local Search
- Why blogs are so important and blogging tips
- Get your site reviewed and walk away with a customized action plan to get your website optimized for maximum performance.
- Learn about technologies that can improve your conversion rates and capture phone calls right from your web site.
- Learn what the Panda Update is all about and how to “Panda Proof” your website.
Get Past the Basics and Into the Details with Our 3-Day Advanced SEO Training Course!
Day 1
At the completion of day 1 of your advanced SEO Training Course, you will have a grasp of other techniques and strategies you can use in highly competitive markets as you master Advanced Keyword Forensics. Learn how to tap into behavioral trends based upon the last 90 days of search activity. Discover tips and techniques that over 90% of other SEO professionals miss.
Day 1 advanced lessons include:
- Reviewing the 6-step optimization process taught in the Essentials class to help you retain this important information.
- Work on advanced keyword research strategies.
- Learning techniques that will help you write effective sales copy that gets results.
- Understanding how the personalization of search results is changing the rules.
- Finding out the best approaches for setting up a blog and learn about the art of blogging.
- Picking up creative ideas for implementing user generated content (UGC).
- Discovering advanced Local Search techniques
- Receiving more custom website reviews.
Day 2
By the end of Day 2, you will have added to your arsenal of advanced SEO skills, including how to use Google Analytics, how to deal with technical issues and an intro into pay-per-click advertising.
Day 2 advanced lessons include:
- Natural Language Processing and how it can put you ahead of the pack.
- “Google Eyes” – Looking at Google with a fresh pair of “Google Eyes” to identify the theme and keyword triggers you should have in your copy.
- How to develop a unique selling proposition that retains your visitor’s interest and gets them digging deeper into our web sites.
- Video Marketing: How to optimize your videos for video social marketing
- Why are database driven sites unique when it comes to SEO and how can we make sure we get maximum advantage from SEO?
- An introduction to Social Media Marketing and how it can help boost sales
- How to quickly gain exposure in Google, Yahoo!, and other search engines within 24 to 48 hours
- An explanation of Pay Per Click and who the big players are
- How to optimize your copy for Google AdWords to receive high quality scores while lowering your bid price and increasing placement.
- How to use Google Webmaster tools and Yahoo Site Explorer
- How to implement Google Analytics on your website and why this is a must!
- Find out about the tools offered by the search engines to increase your web site’s success
Day 3
By the end of day 3 of your advanced SEO Training, your entire SEO Roadmap is laid out for you. You will now have a complete, step-by-step process that takes the guess work out of on-site and off-site optimization.
Day 3 advanced lessons include:
- Learn about competitive intelligence and multi-variate analysis. See how these tools can help increase your website’s rankings.
- Learn the power of article marketing.
- What problems might your site run in to and how can they be fixed? Will talk about technical issues that come up.
- (WE NEED A NUMBER HERE.)Sure fire strategies to build your SEO business
- Group Q&A
- Final Exam
- Wrap-up and awards
Learn everything You Need to Know to Stay Up on SEO with Our 5-Day Comprehensive SEO Training Course!
The 5-day comprehensive SEO training course combines the 2-day Essentials course and the 3-day Advanced course in a one-week time frame. Even if you think you know the basics, it is highly recommended that you take the full five day course.
Save Money!
Sign up for our 5 day comprehensive SEO Training Course and save over $900!
Leverage Knowledge
The Comprehensive course gives you everything you need to know to optimize and market your website effectively.
Make New Friends
When you spend a week with fellow classmates, you make friends for life! It’s fun to connect with like-minded professionals.
Search Engine Optimization Certification
At the end of the 5-Day Comprehensive and the 3-Day Advanced workshops, you can choose to be tested on the knowledge you have retained during the workshop. If you take the exam and receive a score of 76% or above on the online exam, you will be awarded Search Engine Optimization Certification.
As a Certified Advanced Search Engine Marketer, you will receive a search engine optimization certificate which you can proudly display. In addition, you will receive a Search Engine Workshops seal in a web image format for you to display on your website that tells all who come to your site that you have been trained in Search Engine Marketing best practices and have search engine optimization certification.
6 Month Mentorship Program
As a member of our SEO Community we want you to be successful. That’s why we offer a free 6-month mentorship program.
This includes one free hour of consultation each month with your instructor via email.
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