June’s SEO Training Workshop Sold Out!

The last couple weeks have been very hectic for me and I’m just now catching up after being away from my office.

Two weeks ago I spent the week in Omaha with Netshops, a niche Internet retailer that purchased my RadarBusters network in 2007, discussing the current trends and products in the speed counter measure industry with their staff.

Netshops is listed as 82nd on the Internet Retailer magazine’s top 500 list and in 2007 Inc Magazine named them the nation’s 5th fastest growing retailer in the US.

A large part of Netshops success I feel is due to their focus on niche markets with their various specialty stores that focus on products that are “best of breed” and their staff’s “can do attitude“.

This same level of success has also been mirrored with several of my other client’s websites who have this same focus and attitude;

One client whose specialty is RV and commercial truck accessories.

A client whose niche is specialty accessories for the off road market.

And a client who offers online training in OSHA safety.

One effect of our economies meltdown observed is that companies that have this “Can Do Attitude” are re-evaluating their marketing priorities and are discarding or reducing their print, yellow page and newspaper advertising all of which are difficult to measure ROI (return on investment) and turning their attention toward Internet advertising.

Therefore it was not all that surprising to me that when I returned home to Phoenix to teach my June SEO training workshop last week that my class was sold out!

Students included web developers, the CEO of a lead generation company, other SEO and Internet marketing professionals, the owners of several e-commerce websites, the director of a home/business service company and an individual that specializes in usability issues for the blind.

During my five day SEO workshop the main theme that was echoed by the students that the current state of our economy had opened new and exciting marketing opportunities for each of them as they embraced the power building a niche through competitive and market research, keyword research, Latent Semantic Indexing, how to identify and target your audience, creating the “Fantasy Result”, and the power of social media.

I Got Naked at Our Meetup!

You may have heard on how I exposed myself at Thursday’s nights Search Engine Optimization and Internet Marketing Meetup before an audience of 45 Internet Marketers.

No, it wasn’t that ugly as you’re perhaps thinking right now, I did remain clothed throughout my presentation.

But I did strip down my website(s) before our group, revealing all my secrets on how I implemented the “Persuasive Metaphor ” to create trust and desire on my old Radarbusters network and on my new SEO Training SW website.

My first exposure to “subliminal suggestion ” was back in 1975 while majoring in television and film production. Subliminal messaging refers to the process of sending messages below the threshold of consciousness directly to the subconscious mind.

You may have heard on how this type of messaging was almost banned by the US government back in 1974 when advertisers used it to flash 100 – millisecond messages into commercials or how Alfred Hitchcock planted his own subliminal messages into his movie Psycho.

Now you may be thinking to yourself, “Oh my God, is that why I wanted to eat popcorn while I watched Radar Roy’s introductory video? ” Well relax; even though I was professionally trained on how to use this secret weapon that every major advertising firm still uses today, I never used hidden imagery in my videos or photos.

That is because I feel that there is a more powerful way to influence your audience by using the “Persuasive Metaphor ”.

Frank Kern is the Jedi Master of using the Persuasive Metaphor coupled with NLP (Neuro-lingusistic programming) in his Internet marketing campaigns. As an example, just last month his “Mass Control” version 2.0 sold out in less than 24 hours!

In Frank’s new program he teaches on how to use the “Persuasive Metaphor ” in storytelling to create trust and desire with your prospects.

So if you get that urge to grab a bag of popcorn or your favorite beverage while watching this next presentation of mine that I’ve broken down for you into two videos, it’s not of my doing.

However you will get that urge to follow through to the next step to becoming a successful Internet marketer by signing up for my free SEO/Internet Marketing tip of the day using the form on the top right of this page and schedule yourself for my next hands on SEO workshop .

See you soon….

Part One – The Persuasive Metaphor

Part Two – The Persuasive Metaphor

My Biggest StomperNet Take Away Ever!

It’s hard to describe what StomperNet in only a few words to those not familiar with our community of hard core Internet Marketing entrepreneurs, but I will try my best.

Imagine having at its core the brightest teachers and leaders in their respective niches spanning the entire landscape of online and offline marketing such as blogging, SEO, PPC, video, podcasting, web design, print advertising and coding. Then imagine these same experts assemble their BEST material providing it to members in a vast video library while also offering one on one coaching.

I’ve been a Stomper since it’s inception in 2005 when my good friend and then mentor; Jerry West introduced me to the StomperNet program.

One benefits of being a Stomper is attending their conferences which are normally held every six months in Atlanta and I flew out last Thursday to attend my seventh StomperNet conference.

Friday morning Andy Jenkins, the CEO of StomperNet took the stage welcoming the 350 plus members and guests in attendance and gave a brief rundown of the presentations his staff had lined up.

Andy then asked the attendee’s to stand up if this was their first StomperNet conference they’ve attended. Over 1/3rd of the attendee’s stood. Andy then asked them to sit down and then asked for those who had attended two conferences stand up. Another third of the audience stood up. Andy repeated this for the third, fourth, fifth, and sixth group as the number of people standing grew smaller and smaller.

When he finally called my group being the seventh StomperNet conference ever attended I stood among six other Stompers.

While I was standing a newbie sitting behind me remarked “You haven’t figured out how to do this yet, is that why your still here? ”  As I sat I turned and replied, “They helped me take my business to a level where I sold it for a few million and now I’m helping my clients to do the same. If at anytime you figured that you learned everything, I or someone else will come in and take you out. You never stop learning. ”

A few others who heard our exchange gave me thumbs up.

The first presentation was by Paul Lemberg titled; “Knowing What They Want, How to Design Products and Services Your Market Desperately Wants and Will Automatically Pay For. ”

For me Paul’s presentation was my biggest take away all the StomperNet presentations I’ve ever attended, I explain why.

Have you ever had a secret desire something that you really wanted to do but didn’t know where to start or perhaps had the fear of failure?

Now I’m not one to normally shy away from anything, as an example my passion for flying started way back in 1985 when I was a cop and assigned to the Air Smuggling Interdiction Squad. I enjoyed flying around the southwest with other pilots. But now imagine having the fear of heights, would you follow through?

This was the question I asked myself in 2007 almost twenty two years later, but took this fear and passion head on and followed through passing my FAA private pilot exam and buying my own plane.

However there is one project that I’ve always wanted to do was write a book and/or develop a DVD training series. One of the leading factors that led me to success with the Radar Buster’s network was my online articles. However I’ve wanted to take this to the next level however I was blocked by not understanding how or where to begin and secondly the what if’s I failed.

Paul first discussed the importance of having a passion for your product. Without question I love teaching others to become successful in the online marketplace and I do have a small niche of followers with our MeetUp group along with our other associates in the StomperNet community.

Paul then discussed framing your product your to fulfill your audiences wants and create what he called the “Zen of Wow.” Paul’s bullet point of this process included:

• Having a product or service that stops you in your tracks
• The product/service exceeds your perceived value; you didn’t expect that it would be this good.
• Going the distance with your client

Examples of a few successful “Zen in Wows” would include; Barack Obama, the Iphone, Tony Robins, Frank Kern.

Paul then discussed focusing on the range of products or services you could create by thinking about;

• Doing what you love
• Doing what you care about
• Doing what you know, what you’re an expert about
• What fits
• What does your audience want
• What ideas do you have
• What is your mission

Research the Herd

One of the most important steps whether your starting a new business, creating a new webpage or developing a product or service is to survey the marketplace. Using some of Paul’s examples would be asking;

• What is keeping them up at night
• What is their most pressing problem
• What problems are you trying to solve
• What book or product would you like to see
• Would you be willing to buy my book or my interactive DVD training guide

Interview the Experts

One thing all experts love to do is talk about the field that they are an expert in, in fact this is why others think they are an expert. Call them on the phone and explain to them you’re creating a new product or service about their subject and ask for their input.

Find the Holes

What is a popular product or service that you could do better? What subject is out there that you feel could be explained better?

Pay attention to Google’s AdSense ads like” “How do I…”

Watch for patterns; use Google trends, use Wordtracker

Get the Stuff!

When I ran the RadarBuster’s network I sold other people’s stuff, not my own.

Whenever the thought about creating my own book or interactive training series entered my mind the process of me actually having to creating it overwhelmed me. Sure I could outsource it, but I knew the quality wouldn’t fulfill my own expectations or my customer’s expectations.

I’ve envisioned my book being around 175 to 250 pages with each chapter being 10 to 20 pages.

I have also envisioned my book and/or interactive DVD training series taking the student through each step of the process explaining it in easy to understand steps that I used to create my network and other successful business while also introducing some of the characters behind the scene such as;

Lori – An expert in NLP (Neuro-Lingustic Programming) who helped me understand the process of creating trust and desire for my products/services.

Bill – Without question one of the best web designers that I had ever had the privilege of knowing and working with.  I was introduced to Bill by his father and my neighbor back in1996 while Bill was the CEO Southwest Interactive Design. To frame Bill as a web designer is truly a disservice as he is really an artist in his own right.

Jerry – The most systematic internet marketer I know. When I was an undercover cop I knew and understood the importance of knowing everything about my target to take them out to arrest them. Jerry helped me develop this same mindset in Internet Marketing. If Jerry targets your niche he will identify the market niche’s vulnerabilities and take it over.

Mark – An expert in social media. Mark is a complete opposite of me; he grew up on the streets of South LA as a gang banger. Mark first contacted me as a customer in 2004 to buy a radar detector and he was intrigued about my story being a cop selling radar detectors. Mark related that he was an expert in social networking and asked me why I didn’t have a Facebook, My Space or more importantly a message Forum and/or blog. Mark introduced me to his world which now I’m comfortable navigating within to identify and influence trends in my marketplace before my competition.

Nichole – One of my current project managers. To be successful in any business you need to have an army of professionals that you can call on to help you through various projects. In today’s marketplace we cannot afford to hire people within our companies and give them full time jobs. Just look what has happened to GM/Ford and other large American institutions going bankrupt paying for insurances, training and salaries. Today we need to learn how to outsource.  Nichole is one of most successful project managers and this weekend we had the opportunity to meet up at Stomper for lunch with her family for an impromptu interview.

So, please after reading this article and watching the video PLEASE share your thoughts?

Would you be interested in buying a step by step guide and DVD training series on how to build a successful online business just like Nichole, Tom the Safety Guru, Jim the Rock Guy and I Radar Roy have done?

1. If you’re currently operating a website or online business what is keeping you awake at night, what would you like how to do better?
2. If you’re not running an online business what is standing in your way? Is it money, time, commitment?
3. What topics would you be interested in learning in a book or interactive DVD training series?
4. Who do you identify as the experts in the industry that you would like me to interview and/or have commentary on in this training?

The Box to comment is just below this posting.

How to Achieve Success with your SEO Career

My first entry into becoming a fully fledged member of the Internet Marketing community was way back in 2002 when I attended my first Search Engine Workshop training class hosted by the Search Engine Academy .

It’s kind of fun looking back to those early years of SEO and Internet marketing and I often find it quite amazing on the how far our community has grown and the successes my classmates have had in this short period of time.

I remember my first morning sitting in the seo workshop completely naïve about search engine optimization and Internet marketing.

The reason I was there was because I hired some outside SEO firm that called me on the phone several months prior offering me promises of taking over the number one position in Google in 60 days as long as I handed over a $10,000.00 check to them.

I’ve always felt that never in a million years being a retired cop with a background in white color crimes would I fall for a con artist. But for some reason I thought I could trust this caller, heck he offered me a 60 day money back guarantee if my site wasn’t ranked #1 in Google.

Then 90 days later disaster hit!  My site was banned from Google because this firm used something called “black hat seo”.

Sitting next to me was Mark, a middle aged dentist from New Jersey. Mark was fed up screaming kids and people who hated to be reminded that it was time for their annual dental check-up. He was looking for a career change.

Sitting across from us were Jerry an Andy. Both were interested in offering Internet Marketing consulting services to their small client base.

A brotherhood formed between us since our first meeting and we’ve all become very successful in our own little niches.

Mark (whose tag line has been “Hey, I’m only a dentist ") went on to becoming one of the most successful affiliate marketing people I know in our community. His network includes industry giants such as Dish Network, DirectTV and Comcast.

Jerry went on to form the company SEO Revolution where he provides SEO and Marketing advice to advanced Internet marketers and corporations.

Andy went on to form Andy Beal’s Marketing Pilgrim where his niche is online reputation management.

And of course there is my success in resurrecting from the dead my RadarBusters website after Google’s ban and building out a network of over 45 other websites that dominated my industry, which was later acquired by a competitor for over seven fiqures.

Now you may be asking yourself what led our little rag tag group to become so successful in such a short period of time, this is understandable because I have asked this same question myself.

Our brotherhood became successful because none of us made the fatal mistake of focusing on selling or products or services. Instead of what we focused on were our customers and their success.

To fully apply your talents to in developing your online presence you need to make sure you’re giving the very best you have to the clients you have because if you do, you’ll keep those customers for years and year.

Please remember this one golden rule if nothing else; “It is easier to sell your product or services to a customer you already have a relationship with, then selling your product or service to a new customer.”

Secondly, if you’re not fully on top of the latest search engine optimization trends, you need to make sure you are and fast! How much you know and how well you use what you know will affect how well you do with your clients. I’m learning every single day! What you need to do to stay on top of the latest trends and be at the top of your game is to get training, study on your own, or have a mentor. (Still today I have two mentors)

You need to keep improving your SEO and Internet marketing skills so you can help your customers in the best way possible. The more you know and can apply what you know to make money for your clients, the more money you’ll make.

To have good success you need to believe in what you are doing. How are you doing right now with the profit sharing idea? You wouldn’t believe how much money I’ve made from profit sharing.

Have you proposed profit sharing deals? By profit sharing I mean proposing a deal where you own a piece of your client’s company in return for helping them grow based on your SEO skills. Look, you can make some great deals if you start thinking this way. So start thinking about it now!

Along the lines of not just thinking about selling, another thing you should think about is helping a charity or nonprofit agency without charging for it. I’m the founder of an organization called Cops Who Care. Our organization is comprised of active and retired police officers that help at risk children. I developed their website and also provide free SEO services to the organization as a way to raise money for our charitable efforts.

Another benefit that I have realized is doing this type of free work can help you because many important people in your community work also with charities and word will spread to others about the good work you do.

Keep studying and learning about SEO and Internet marketing so you can keep applying the latest methods you learn about. If anyone would have told me I could be living the good life the way I am now, I would have never believed it.

When it comes to achieving success with your new career, consider taking live training- or taking training online. The time you invest in this training will pay you back big time!

Another key to success is something I learned in my career- make sure the people you listen to and learn from have the real knowledge to help you. There are many people who claim to be experts but aren’t really. Pick the right people.

One other suggestion, limit your time on the SEO and Internet Marketing forums, they are big time wasters.
Here’s another tip for you- don’t undersell yourself and undercharge for your services. Get paid what you’re worth if you know your stuff. But you need to be an expert. If you just charge high fees and don’t deliver the knowledge, word will travel quickly and you’ll lose customers fast.

You also need to set goals and track your success. Not doing that would be like me taking off in my plane without going over my preflight checklist and not knowing the destination. And when you do succeed as your customers have success, celebrate that success with your customers. Look, if it wasn’t for your customers, you wouldn’t have succeeded.

When it comes to your success, look for ways to genuinely help others. But avoid those who are just interested in picking your brain just because of what you know.

Always examine what you are doing and if you need to change. I constantly adapt and change my approach as I learn new information. If you are getting poor results from what you are doing you need to try something else.

Don’t make the mistake of some people who constantly complain about their life but they never take the steps required to achieve success. I achieved my success because I took action. You can succeed in your SEO career if you do it in the right way.

Now are you ready to step into a new and profitable career in SEO and Internet Marketing? If so take the next step and sign up for my free SEO tip of the day or register for my next SEO training workshop NOW!!

Creating Tribes of Raving Fans

Last night I stayed up late to publish the “Core Influence ” post about the importance of knowing who your core customer is. Then this morning I received an e-mail from a new member of my radar detector tribe who thanked me for taking the time to respond to HIS questions, commenting that I earned his business.

This e-mail from John is a perfect example of knowing who your core customer is and how to engage them especially since I’ve sold my Radarbuster’s network over two years ago!

My moniker “Radar Roy” became the third most used term in Google by perspective customers who were searching for radar detector reviews in Google four years ago. I was able to leverage my mark into this position over the years by becoming the world’s most recognized expert in the industry through TV and radio interviews the use of social media and press releases.

Once the per perspective client found out who I was they would seek out my website(s) and/or email addresses and contact me.

John first found out about me during my review of radar jammers and found out on my website radarjammer.com that I offer a $50,000.00 reward to anyone that could show me a radar jammer that actually worked.

John became interested in learning more about me and my reviews so he typed “Radar Roy” into Google and found my personal blog in the first position in Google. He read my reviews and sent me a rather long email late last night with specific questions about a lower end radar detector. I replied to him that for only a few more dollars he could get a much better model also discussed some safety features that he was unaware of.

This morning I received this following response back from John:

What I find interesting in John’s post is:

1 – He thanks ME for convincing him to buy a radar detector that costs two times as much as the first one he selected.

2 – That I’ve earned his respect and business

3 – He will have to explain this all to his wife (but I already gave him the ammunition on my website(s) on how to do this)

4 – That I’ve created a new “raving fan” who will recommend me to his friends

When was the last time one of your customers thanked you for up selling a product they had no intention of buying?

How long have those customers messages been sitting in your email box? When was the last time you spoken to the clients last year that bought something from you? Are your products and/or services still fresh in their mind?

On this site, SEOtrainingSW.com which only launched two weeks ago, I’ve already used this mojo to influence a new core audience who are interested in learning SEO and Internet marketing. Those who are interested in joining my tribe for free enter their name and email address in the “Free Tips” form.

But a select few who really want to become successful on the Internet (currently around 5%) sign up for my personal hands on SEO training workshop.

Are you committed to becoming a successful Internet marketer? If so become part of my SEO and Internet marketing tribe and sign up now for my next SEO training workshop .

Create a Buzz!

At last week’s Phoenix Internet Marketing and SEO Training Meetup I discussed the importance in creating a point of difference in your market place and power of using video and quality content to engage your audience to create desire and trust for your products and services.

One side benefit of doing this type of marketing is that you create a “buzz” in your niche and not only do perspective clients stand up and take notice but others in your industry take notice of your message.

In the previous post on how I use the Google news reader to monitor my name and business reputation by subscribing with Google Alerts. Well tonight  I was very pleased to see that my video on “Finding Your First Niche” and my post on “Is Your Site on Target” was being referenced on other blogs and websites that also discuss Internet Marketing.

As an example the Blog “Learn Free Internet Marketing” embedded the Finding your Niche YouTube video in a post:
www.learnfreeinternetmarketing.com/internet-marketing-find-your-niche/

And a blog discussing Local Search blog entry that discussed low response rates linked to my article “Is Your Site On Target ” here: http://seorants.pageviews.com/localsearch/2009/02/happy-with-resp.html

I consider these references quite an honor as I first these link backs were not specifically requested and more importantly, I don’t have a clue who they are! (But I will as I’ll be sending them a thank you and a link back)