Life Changing Events!
My daughter Erin, was by my side during the heyday of Radarbusters; answering the hundreds of telephone calls, emails, packing the orders and pitching in with copywriting and image editing.
She was also by my side when we received the phone call from Netshops offering to buy our empire of websites and social media properties for over seven figures.
After this life changing phone call with both Erin and I celebrating that we were millionaires, she broke the news to me “Dad, I have a boyfriend (Thomas) in Flagstaff and we are in love, we are getting
married. We just didn’t know how to break the news that I wouldn’t be here with you with Radarbusters forever”.
Well time has finally come, next month my little girl Erin and Thomas are getting married in Las Vegas!
Focus on What You Want!
At last week’s SEO class Joe Sugarman was my featured guest and speaker. At the beginning of Joe’s presentation he spoke about focusing on things you want to change in your life. Joe began his presentation with three questions:
1- If you want to improve your health, what do you focus on?
2 – If you want to improve your business, what do you focus on?
3 – If you want to focus on making money, what do you focus on?
Our students initially replied:
A – Focus on a healthy lifestyle
B – Focus on improving your business
C- And focus on making money
Joe responded that everyone got A and B right, but everyone was wrong with C, focusing on making money.
He related that if we only focus on making money we are in effect trading hours for dollars. To become financially successful you must focus on helping others become successful too.
Joe’s message resonated with me looking back at my success and the other business owners that I’ve worked with over the years.
Erin’s and my success with Radarbusters was to first provide unmatched service to our customers; they then told their friends who in turn told their friends. Thus I created my own tribe of clients.
We have replicated this same philosophy in helping others become successful with our Meetups and SEO and Internet Marketing Workshops, here are a couple of examples;
Carol Sprauge: I first met Carol at an event where she asked to have her website reviewed. Carol was 63 years old and full of excitement saying that she had learned Front Page and PhotoShop and that this was her first website selling tire pressure monitors.
Well to say her website sucked would be an understatement. However she took our recommendation to heart and the site was redesigned. One year later she became a millionaire.
Jesse Musick: Last June Jesse sat in one of our “Hot Seats” as he called it. He had just launched his new website promoting tools for Internet Marketing. I spent the first 20 seconds looking at Jesse’s site and asked, “What the heck do you sell here, I don’t have a clue?”
We then gave Jesse suggestions on how to improve his site, focusing on the benefits of his programs, not the features.
Jesse called me last week saying that he had made all of these changes and is ready to launch his new site. I looked it over this weekend and I’m positive that Jesse will be very successful in his new venture.
Are You Ready for Your Next Life Changing Event?
If so then you don’t want to miss next month’s Meetup or our March SEO Workshop.
We moved back our normal Meetup date one week so I can be by my daughter’s side as I walk her down the aisle, giving her away at her wedding.
But the following week, February 25th, I’ll be at your side when as we put members of our Meetup in the “hot seat” where we will be doing site reviews.
I’m positive that there will be many of you that will want to sign up for this event as soon as you read this postl, however the meeting room at Bill Johnson’s can only accommodate fifty attendees . So to avoid problems such as from our last Meetup where 50 members sign up and 15 did not attend, you will be charged $5.00 through Paypal when you RSVP.
This small $5.00 investment is thus your commitment to the other members of our group that you’re ready to take action and learn about Internet Marketing from our group.
Let Us Help You Get Focused!
To be truly successful as an Internet Marketer you will need to become focused and stop treating your interest in Internet Marketing as a hobby or as a passing interest. You need to treat this as a real opportunity to change the lifestyle of your business, family and your life.
As you’re reading this I’m sure that you may be asking yourself right now, “ok, Roy how do I accomplish this?”
Well the secret is to become focused and to learn about SEO and Internet Marketing from the ground up so you will have the knowledge and skills to be successful in the highly competitive online business world.
The next question you’re probably asking yourself is “Ok, I don’t have the time or I don’t think I have the basic skills to learn all this stuff.”
Remember Carol, the 64 year old lady that is now a millionaire selling tire pressure monitors? She said the same thing to me after our review of her website.
But she stepped up to the plate, learned everything she could at our SEO Workshop and became successful and quit her full time job in only three months after her launch.
Are you ready to step up to the plate and to stop working for a paycheck but for a lifestyle?
If so we have six openings left for our March basic and advanced SEO workshop.
Our last two SEO Classes were sold out, so don’t miss this opportunity, sign up now!
Sugarman Speaks at SEO Training SW Class
There’s only one thing more fun for me than teaching my week long intensive SEO Training class. That one thing is being a student in my own class. While I love to teach, I also love to learn things from my students. Last Thursday, was in particular a tremendous thrill for me.
Marketing legend Joe Sugarman came to town specifically to address our class. As many of you know, I minored in advertising in college. Joe Sugarman was an icon I began following in the 1970’s.
In a fascinating 1-2 hour presentation, Joe took all of us on a ride through much of his life and career in marketing. He didn’t do it with fancy graphics or a powerpoint presentation. He captivated us by using one of the keys to internet marketing gold — Joe Sugarman told powerful stories.
Joe taught us how he learned the power of marketing across all levels of his schooling. He marched us through some fun marketing stories in the U.S. Army. Then told us how snow helped launch his career in advertising. Next, Joe opened our eyes to behind the scenes information on his domination with BluBlocker Sunglasses (and gave everyone a pair of the cool, new line coming out soon).
In what felt like a surreal moment for me personally, Joe Sugarman then explained the innovative products and websites that my new company, SEO Content Kings is working on with him. It’s a trip into the future for all of you.
My business partner Thomas Baldrick videotaped the entire presentation. I got to sit there and listen and learn from the marketing master along with the rest of my students.
Best wishes in your internet marketing success.
“Radar” Roy Reyer
Are You the Real Joe Sugarman?
My background in Internet Advertising actually started taking root way back in the seventies when I majored in television and film production with a minor in advertising at Grahm Junior College in Boston, Ma.
One of my most memorable classes was when a professor introduced us to the writing style of Joe Sugarman, who owned JS&A Group Inc, America’s largest source of Spaced-Age products such as the Pocket Yellow Pages, the Soviet Challenge chess game and the Nuclear Mailbox.
At that time Joe was the Direct Marketing Man of the Year and in 1991 was presented with the prestigious Maxwell Sackmein Award for his contributions to direct marketing.
After my retirement from law enforcement in 1997 is when I decided to dive into the brave new world of Internet Marketing with my Radarbusters website and I dusted off my old class notes to freshen up my marketing skills.
Joe Sugarman tip #1: You must become an Expert
Well this was easy, I was a retired cop and I taught hundreds of other cops to use radar guns and write speeding tickets, therefore I was an expert in traffic enforcement and speed enforcement radar. The persona of Radar Roy was born.
Joe Sugarman tip #2: You Must Know Your Customer
This was the hard part, who was my customer?
At first I envisioned testosterone filled young men with supercharged cars drag racing down the highway, boy did I get that part wrong!
My perfect customer ended up being a 35 year old insurance salesman, married with two kids, earning $35,000 a year who hated their job.
His “fantasy result” was driving a Ferrari with a radar detector on the windshield driving on the Interstate with the top down outsmarting “the man”.
Joe Sugarman tip #3: Plant the Seeds
My perfect customer normally called or emailed me on a Monday because they got a ticket over the weekend and wanted to know how to beat their ticket.
I gave them my advice while “planting the seed” on how to avoid the next ticket by recommending the perfect radar detector that cost over $300.00.
At this time I heard the familiar “my wife would kill me if she knew I spent $300.00, don’t you have something cheaper?”
Sure I did, but they were not as effective as the $300.00 unit.
My $300.00 unit would detect the police officer’s radar guns seven times the distance more than the cheaper models and lets not forget about the cost of the ticket and the increase of your auto insurance over the next three years. Besides I offer a full money back guarantee if your wife finds out, just return it in the next 60 days, no questions asked.
I knew I was on target, I knew their desires, their “fantasy result” and answered all their objections. It was here that they pulled the “trigger” and purchased one of my $300.00 radar detectors!
Over the next ten years I repeated this process over and over reinforcing my message in videos and my copyrighting and growing the RadarBusters network to include a number of other websites, making my moniker the third most used keyword term when searching for a radar detector and positioning the brand to a seven figure business that completely dominated the radar detector niche.
Then in 2007 one of my competitors bought me out, a dream come true.
After taking a year off to fulfill some of the items on my bucket list, like learning how to fly a plane, I decided to jump back into Internet Marketing full time as a consultant and teacher.
A few weeks ago I was on a conference call with one of my first students who today works for an Internet Marketing firm and is also is self employed as an affiliate marketer. We were discussing a website they were planning on launching and wanted some SEO tips. Also on the phone was someone named of Joe Sugarman, could it really be the Joe Sugarman that I idolized as a budding Internet Marketer?
“Are you the same Joe Sugarman who wrote Triggers?” Joe replied yes and then asked how I knew about him and his book.
I explained that I had followed him for years and that he played a large role in my success as an Internet Marketer.
A few days later to my surprise a UPS truck shows up at my office with package containing a box of BluBlocker sunglasses and signed copies of his books!
Then the following day I’m asked by my student for my opinion on his firm’s new website.
This site focuses on a woman’s skin care product so not having any experience in this product or market I take the next logical step and round up some of my neighbors to look at a website.
The first neighbor her mid sixties comments; “It looks like a cheap ad at Walmart”
The second neighbor in her 40’s; “That model looks fake, no one could ever look that good, I don’t trust this site”
Then the third neighbor in her 20’s; “I don’t trust what they are saying or what they are selling that model doesn’t look real to me”
OMG! Now to report this to my student who would then would report it to his Internet Marketing firm…
As I passed on the bad news I also made suggestions on how the site could be salvaged.
I was careful not trying to come off as some Internet marketing guru because in reality I was just putting a new spin on some good old fashion marketing tips that Joe used and taught during his career.
But nothing could prepare me for what happened next!
In a follow-up email I was asked if I would be interested in developing their entire web design and SEO campaign not only for that site, but several others that were under development.
Oh, and by the way my student added, Joe Sugarman is the CEO of the company and you would be working with him.
