AZ Internet Marketing and SEO Meetup Teleseminar
Tonight I hosted our June Teleseminar for our Az SEO and Internet Marketing MeetUp Group with a total of 36 members during the call.
Here is a recap of questions and comments during the event:
Ryan – Surprise Az:
If you could pick one philosophy, approach or mentality that was most helpful in empowering you to make money for yourself, instead of other people, what would that be?
Kelly – Phoenix Az:
1) Say I’m trying to think of a name for my web site/product. Where do you recommend we go to see if the name is being used?
2) I heard Go Daddy is not the best place to buy a Domain site do you agree? And If not what’s best?
3) Lastly I heard that once I/ we do get a domain that it’s important to NOT just leave it Stagnant. Best to at least have a park page and get some links to it yet have our own text. Agree?
Jeff Green-Mesa, Az:
Thank you very much for your time Radar, your great, I look forward to learning from you.
Steven Scheeler – Mesa Az:
What is a good bounce rate for Google analytics?
Jeff Green – Mesa Az:
What is organic marketing?
Travis Merrick-Chandler Az:
Hello Roy, I am glad to get in on this. Preach it brother! It has been a while!
Bill – Tempe Az:
What does your good buddy Howie Schwartz do to get on page one of Google so quickly and consistently?
Brian Johnson – Phoenix Az:
With Google’s recent changes/enhancements for LOCAL search, have you seen a drop in your national organic traffic? If so, what’s a good approach for balancing the two (local vs. national) assuming it’s not a local product/service?
Steven Scheeler-Mesa Az:
Any Marketing seo ideas for the New google WAVE coming up?
And the top question asked tonight and who won a free GoGuides directory listing was:
Skylar-Scottsdale, Az:
The question is regarding list building techniques. On a site that is new with little traffic or traffic that is just beginning, do you have some recommendations on how to quickly build an email list? In other words, do you have recommendations on a ways to quickly build an email list while implementing all the SEO basics and social marketing basics that create traffic. I’ll be running a contest or any giving some things away as part of my strategy. Any ideas on things you have done to build a list quickly? Just saw Frank Kerns, triangle of trust. Will try that also.
I would like to thank everyone that participated and you can listen in to this Teleseminar by clicking the button below and listen in to my answers to these great questions!
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SEO Workshop – Day Two
This week I’m having my Search Engine Optimization training workshop in Phoenix, Az. We have a total of five students in this SEO class one being the owner of a SEO firm, a high school teacher, the owner of a sporting goods company, a project manager of a company offering educational programs and a work at home business person.
During our first day we focused on keyword research , latent semantic indexing (LSI), developing content , increasing conversions and the power of social media . During the first part of day two we focused on landing pages and linking strategies.
At this point their SEO training, the students have a basic understanding on how to use the Internet to market their products and/or services so I presented them their first group assignment.
A company recently developed a new product, a “doggie” water bottle for pets. This company recently launched their new website, however they were not getting any traffic and no one knew about their product. Their project, create a plan to increase this companies Internet presence to increase product awareness, enabling the company to sell their “doggie” water bottles.
The following seven minute video recaps their forty-five minute long project on how they mind mapped this project.
Are you interested in participating in my next SEO Workshop? If so check out my SEO Training schedule and registration page NOW!
My Biggest StomperNet Take Away Ever!
It’s hard to describe what StomperNet in only a few words to those not familiar with our community of hard core Internet Marketing entrepreneurs, but I will try my best.
Imagine having at its core the brightest teachers and leaders in their respective niches spanning the entire landscape of online and offline marketing such as blogging, SEO, PPC, video, podcasting, web design, print advertising and coding. Then imagine these same experts assemble their BEST material providing it to members in a vast video library while also offering one on one coaching.
I’ve been a Stomper since it’s inception in 2005 when my good friend and then mentor; Jerry West introduced me to the StomperNet program.
One benefits of being a Stomper is attending their conferences which are normally held every six months in Atlanta and I flew out last Thursday to attend my seventh StomperNet conference.
Friday morning Andy Jenkins, the CEO of StomperNet took the stage welcoming the 350 plus members and guests in attendance and gave a brief rundown of the presentations his staff had lined up.
Andy then asked the attendee’s to stand up if this was their first StomperNet conference they’ve attended. Over 1/3rd of the attendee’s stood. Andy then asked them to sit down and then asked for those who had attended two conferences stand up. Another third of the audience stood up. Andy repeated this for the third, fourth, fifth, and sixth group as the number of people standing grew smaller and smaller.
When he finally called my group being the seventh StomperNet conference ever attended I stood among six other Stompers.
While I was standing a newbie sitting behind me remarked “You haven’t figured out how to do this yet, is that why your still here? ” As I sat I turned and replied, “They helped me take my business to a level where I sold it for a few million and now I’m helping my clients to do the same. If at anytime you figured that you learned everything, I or someone else will come in and take you out. You never stop learning. ”
A few others who heard our exchange gave me thumbs up.
The first presentation was by Paul Lemberg titled; “Knowing What They Want, How to Design Products and Services Your Market Desperately Wants and Will Automatically Pay For. ”
For me Paul’s presentation was my biggest take away all the StomperNet presentations I’ve ever attended, I explain why.
Have you ever had a secret desire something that you really wanted to do but didn’t know where to start or perhaps had the fear of failure?
Now I’m not one to normally shy away from anything, as an example my passion for flying started way back in 1985 when I was a cop and assigned to the Air Smuggling Interdiction Squad. I enjoyed flying around the southwest with other pilots. But now imagine having the fear of heights, would you follow through?
This was the question I asked myself in 2007 almost twenty two years later, but took this fear and passion head on and followed through passing my FAA private pilot exam and buying my own plane.
However there is one project that I’ve always wanted to do was write a book and/or develop a DVD training series. One of the leading factors that led me to success with the Radar Buster’s network was my online articles. However I’ve wanted to take this to the next level however I was blocked by not understanding how or where to begin and secondly the what if’s I failed.
Paul first discussed the importance of having a passion for your product. Without question I love teaching others to become successful in the online marketplace and I do have a small niche of followers with our MeetUp group along with our other associates in the StomperNet community.
Paul then discussed framing your product your to fulfill your audiences wants and create what he called the “Zen of Wow.” Paul’s bullet point of this process included:
- Having a product or service that stops you in your tracks
- The product/service exceeds your perceived value; you didn’t expect that it would be this good.
- Going the distance with your client
Examples of a few successful “Zen in Wows” would include; Barack Obama, the Iphone, Tony Robins, Frank Kern.
Paul then discussed focusing on the range of products or services you could create by thinking about;
- Doing what you love
- Doing what you care about
- Doing what you know, what you’re an expert about
- What fits
- What does your audience want
- What ideas do you have
- What is your mission
Research the Herd
One of the most important steps whether your starting a new business, creating a new webpage or developing a product or service is to survey the marketplace. Using some of Paul’s examples would be asking;
- What is keeping them up at night
- What is their most pressing problem
- What problems are you trying to solve
- What book or product would you like to see
- Would you be willing to buy my book or my interactive DVD training guide
Interview the Experts
One thing all experts love to do is talk about the field that they are an expert in, in fact this is why others think they are an expert. Call them on the phone and explain to them you’re creating a new product or service about their subject and ask for their input.
Find the Holes
What is a popular product or service that you could do better? What subject is out there that you feel could be explained better?
Pay attention to Google’s AdSense ads like” “How do I…”
Watch for patterns; use Google trends, use Wordtracker
Get the Stuff!
When I ran the RadarBuster’s network I sold other people’s stuff, not my own.
Whenever the thought about creating my own book or interactive training series entered my mind the process of me actually having to creating it overwhelmed me. Sure I could outsource it, but I knew the quality wouldn’t fulfill my own expectations or my customer’s expectations.
I’ve envisioned my book being around 175 to 250 pages with each chapter being 10 to 20 pages.
I have also envisioned my book and/or interactive DVD training series taking the student through each step of the process explaining it in easy to understand steps that I used to create my network and other successful business while also introducing some of the characters behind the scene such as;
Lori – An expert in NLP (Neuro-Lingustic Programming) who helped me understand the process of creating trust and desire for my products/services.
Bill – Without question one of the best web designers that I had ever had the privilege of knowing and working with. I was introduced to Bill by his father and my neighbor back in1996 while Bill was the CEO Southwest Interactive Design. To frame Bill as a web designer is truly a disservice as he is really an artist in his own right.
Jerry – The most systematic internet marketer I know. When I was an undercover cop I knew and understood the importance of knowing everything about my target to take them out to arrest them. Jerry helped me develop this same mindset in Internet Marketing. If Jerry targets your niche he will identify the market niche’s vulnerabilities and take it over.
Mark – An expert in social media. Mark is a complete opposite of me; he grew up on the streets of South LA as a gang banger. Mark first contacted me as a customer in 2004 to buy a radar detector and he was intrigued about my story being a cop selling radar detectors. Mark related that he was an expert in social networking and asked me why I didn’t have a Facebook, My Space or more importantly a message Forum and/or blog. Mark introduced me to his world which now I’m comfortable navigating within to identify and influence trends in my marketplace before my competition.
Nichole – One of my current project managers. To be successful in any business you need to have an army of professionals that you can call on to help you through various projects. In today’s marketplace we cannot afford to hire people within our companies and give them full time jobs. Just look what has happened to GM/Ford and other large American institutions going bankrupt paying for insurances, training and salaries. Today we need to learn how to outsource. Nichole is one of most successful project managers and this weekend we had the opportunity to meet up at Stomper for lunch with her family for an impromptu interview.
So, please after reading this article and watching the video PLEASE share your thoughts?
Would you be interested in buying a step by step guide and DVD training series on how to build a successful online business just like Nichole, Tom the Safety Guru, Jim the Rock Guy and I Radar Roy have done?
- If you’re currently operating a website or online business what is keeping you awake at night, what would you like how to do better?
- If you’re not running an online business what is standing in your way? Is it money, time, commitment?
- What topics would you be interested in learning in a book or interactive DVD training series?
- Who do you identify as the experts in the industry that you would like me to interview and/or have commentary on in this training?
The Box to comment is just below this posting.
Creating Tribes of Raving Fans
Last night I stayed up late to publish the “Core Influence ” post about the importance of knowing who your core customer is. Then this morning I received an e-mail from a new member of my radar detector tribe who thanked me for taking the time to respond to HIS questions, commenting that I earned his business.
This e-mail from John is a perfect example of knowing who your core customer is and how to engage them especially since I’ve sold my Radarbuster’s network over two years ago!
My moniker “Radar Roy” became the third most used term in Google by perspective customers who were searching for radar detector reviews in Google four years ago. I was able to leverage my mark into this position over the years by becoming the world’s most recognized expert in the industry through TV and radio interviews the use of social media and press releases.
Once the per perspective client found out who I was they would seek out my website(s) and/or email addresses and contact me.
John first found out about me during my review of radar jammers and found out on my website radarjammer.com that I offer a $50,000.00 reward to anyone that could show me a radar jammer that actually worked.
John became interested in learning more about me and my reviews so he typed “Radar Roy” into Google and found my personal blog in the first position in Google. He read my reviews and sent me a rather long email late last night with specific questions about a lower end radar detector. I replied to him that for only a few more dollars he could get a much better model also discussed some safety features that he was unaware of.
This morning I received this following response back from John:
What I find interesting in John’s post is:
1 – He thanks ME for convincing him to buy a radar detector that costs two times as much as the first one he selected.
2 – That I’ve earned his respect and business
3 – He will have to explain this all to his wife (but I already gave him the ammunition on my website(s) on how to do this)
4 – That I’ve created a new “raving fan” who will recommend me to his friends
When was the last time one of your customers thanked you for up selling a product they had no intention of buying?
How long have those customers messages been sitting in your email box? When was the last time you spoken to the clients last year that bought something from you? Are your products and/or services still fresh in their mind?
On this site, SEOtrainingSW.com which only launched two weeks ago, I’ve already used this mojo to influence a new core audience who are interested in learning SEO and Internet marketing. Those who are interested in joining my tribe for free enter their name and email address in the “Free Tips” form.
But a select few who really want to become successful on the Internet (currently around 5%) sign up for my personal hands on SEO training workshop.
Are you committed to becoming a successful Internet marketer? If so become part of my SEO and Internet marketing tribe and sign up now for my next SEO training workshop .
How to Find Your First Niche
One of the first questions I hear from new Internet Marketers is “How Do I Find My Niches?”
When I ran the RadarBusters network I developed a simple method to seek out prospective clients that were interested in my products/services and then engage them in conversation before they ever entered into the “buying funnel”.
Then as my network increased to over 45 websites, I needed to identify a process where I could identify new products/services that were of interest to these clients and then add to them websites.
For the first time ever during this ten minute video presentation, I reveal to the public on how I find niches and riches!
Stop Selling – Create Lust!
One of my biggest mantras when I owned and operated the RadarBusters network of websites was “I don’t sell radar detectors, I sell Radar Roy and the experience”
My internet business really took off after I developed a mindset that I wasn’t selling radar detectors on my websites, what I was selling was the “Radar Roy” persona and the “Fantasy Result” of not getting tickets.
“Radar Roy” became the expert in the radar detector arena and grew to be the fourth most used term when searching for a radar detector.
As “Radar Roy” became the trustworthy source in the industry I was able to create the “Fantasy Result” of using the products that I offered on my website(s).
My customers really didn’t care as much as what each detectors features were, they were more interested in the “Fantasy Result” of being able to cruise down the highway without getting tickets.
Here is an example that Wal-Mart used in split visual slip testing of three photographs to sell lawnmowers.
Photo One: A photo of a lawn mower
Photo Two: A photo of a guy pushing a lawn mower
Photo Three: A photo of a guy lying in a hammock with a green manicured lawn and a lawnmower sitting to the side.
Which one of these photos captured the “Fantasy Result”? Which one had the highest conversions? Yes, it was the guy lying in the hammock.
Another good example of the “Fantasy Result” is used by Blentec with their “Will It Blend” Social Media campaign. Here the CEO blends 2×4’s, IPhones, marbles in a blender.
The point of this is that in the customers mind they are not thinking of the features of the product, or the benefits of the product. But he is FANTASIZING about the dramatic and sometimes unreasonable results they will receive by using your product.
Creating lust for your particular product or service is discussed in much more detail at both my Essentials SEO Workshop and my Advanced Workshop, sign up now for my next class to learn more.
