Google Local Now Targets Organic Search

On April 6th Google announced on their blog their rollout of their map enabled local search function within their mainstream search interface.

As an example, type in “doctors” into Google and chances are that within the first few results you’ll see the Google map along with their “ten pack” of doctors that are local to your IP address.

Now the results are not always 100% accurate as Google explains in their blog that they are providing a broad range of results based upon your IP address and that you can click on the “change location” link, but this shifting to providing local results in their typical organic results is BIG NEWS, especially for those that target a specific geographical area with our business.

At the present time not all the generic keyword terms you may type in are providing local results, however when I’ve searched for Mexican food, dentist, used cars and even SEO Training I’ve been served with results local to my area.

I feel that Google’s roll out of local search is perhaps the biggest news in years for Internet Marketing and Search Engine Optimization and those of us who are selling ANYTHING and have the abilities and know how to properly tag and list our sites for local search will kill their competition.

My presentation at the Off Line Gold Summit on April 25th – 26th will focus on this topic and those that follow my blueprint will become successful in implementing Google Local into their marketing campaign.