This is a suggestion from that post Search & Social – you can’t get the cream out of the coffee
“The thing is: this is a done deal. There’s no way back. Search and social have now officially teamed up, so you might as well live with it. It also means that not using Google+ is… Not really an option if you’re a marketer, but I guess we had that one coming for a while as well.

So, what does this mean from a tactics perspective? For now, it means: share every post on Google+ too, make sure you have Google+ buttons on your posts and, most importantly: keep building relations with people! It’s not like that much changed; social mentions might have become a new and maybe even important ranking factor, but even quality links are usually the result of a relation, of social interaction.

The formula to success didn’t change: you have to keep building relations / followers / an audience, create great content and make sure people notice it.”