Keyword Research Simplified
During last months Family Internet Marketing seminar I spoke with several brick and mortar business owners who were interested in creating an online presence but were unsure on how to get started, so I asked them 2 very basic questions:
- What products and/or services were you interested in promoting online?
- What keyword phrases would prospective clients type into Google to find your products and/or services?
Seems like 2 very basic questions, but having a clear understanding what products/services you want to promote and understanding how your prospective clients will search for your products/services is critical for your success and is the 1st step of putting your business online.
1. Know what products/services you want to market: The 1st step in keyword research is having a clear understanding of what products/services you are interested in promoting.
What are the generic and the brand names of the products you will be promoting?
Are you targeting a specific geographical area?
Are you committed to investing the resources of time and money to build a keyword targeted page for each of the specific keyword phrases that you identify in your research?
2. Identify your core keywords: Brainstorm and create a list of the main core keywords that you want to target and rank them in order of importance to your business. Include keyword phrases that are related to the products, brands and services that you provide.
3. Master your keyword research tools: I cannot emphasize this enough; you need to understand how to use the various keyword research tools beginning with the free Google Keyword Tool and some of the more advanced tools such as Market Samurai if you’re going to be successful online.
If you’re just starting your online business the free Google Keyword Tool will give you a snapshot of how competitive your niche is and some great suggestions of other keywords in your niche, however to get a full understanding of your competitive landscape and the long tail keywords that have the highest commercial intent, you would need to invest in one of the more advanced keyword tools.
4. Narrow down your list: When you finally have all your keyword research done you may end up with a list of hundreds, if not thousands of keywords, so the next step is to narrow down this list to something manageable based upon your audience, the search volume, competition and click through rate.
Here again is where an advanced Keyword tool such as Market Samurai is beneficial, as it will do much of this research for you, which you can then export to a spreadsheet.
5. Develop Great Content: Now that you have a list of the keywords that you want to target, next is developing the content for these keywords.
Your focus when developing your content should be for the visitors to your site.
Does your content offer a solution to your visitors concerns, questions and problems? Can they trust you?
Once these issues are addressed then a slight rewrite of your content maybe in order to optimize it for the search engines.
6: Track with Analytics: Once your website starts appearing in the SERPs (search engine result pages) you will want to track your conversions and ROI (return on investment). From here you can address your weak and strong points and optimize your site for the products/services that bring you the most money.
7: Wash, Rinse, And Repeat: Now that your website is ranking in the SERPs and you’re making money it is now time to expand your list of keywords and further optimize your website.
And remember, once you stop showing your website love will be the moment that Google will stop showing it love also.
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