Monthly Archives: May 2011

How to Create Killer Page Titles and Page descriptions

Which Google Search Result Listing on the right would you click on first?

If you’re like most users, chances are that you selected the Best Chicago Pizza over the first listing even though it was listed second.
Why then would most users select the number two listing over the first listing?
Well because the listing of the Best Chicago Pizza listing was more informative and listed the benefits rather than the first listing who did not take the time to properly optimize their page title and description tag for their users and the search engines.
One of the first things that you need to ... Read More

5 Tips for Internet Marketers

Are you frustrated because you’re not making the money you thought you would as an Internet marketer? Are you looking back with regret to when you were working a regular job and getting those regular bi-weekly paychecks?
Are you getting ready to surrender?
Internet marketing is a tough business to be in and to be honest, I have even have had episodes when I was ready to call it quits. But surrendering was never an option for me; I had to stick it out.
I’ve spoken to allot of other Internet Marketers over the years that share your same frustration and gave them ... Read More

10 Tips to Build Trust in Your Website or Blog

You only have one chance to make a first impression so if your website does not instill a sense of trust with your visitors, your online business will never be successful.
Trust can is built by a number of small actions that you can implement of your entire website, here are 10 tips I would recommend.

Website Design – Make sure that your website looks professional and that it is relevant it is to the subject matter.
Clear Navigation -Make your website’s navigation is easy to follow to ensure that your visitors don’t get confused.  Anything that you want a customer to see ... Read More

Information Overload Causes Trust Decline

Recently, Steve Rubel, EVP of Global Strategy and Insights for Edelman during his presentation at Mashable Connect 2011 said that;

“The reality is, there’s too much content and not enough time,” says Rubel. “More content will be created today than existed in entirety before 2003.” With limited time and attention spans, people are experiencing information overload as well as “people overload.” Rubel called it a “friending arms race,” referring to the Facebook phenomena in which “he or she who dies with the most ‘friends’ wins.”
The 2011 Trust Barometer survey shows a massive shift in trust, with academics, experts and technical experts ... Read More

23 Tips to Recover from the Panda Update

We are still getting telephone calls and e-mails from frantic website owners who’s online business were decimated by the Google’s Panda update.
And my recommendation still remains the same “Clean up your Content”
On Friday, Amit Singhal from Google’s Webmaster Central reinforced this message when he posted:
“In recent months we’ve been focused on helping people find high-quality sites in Google’s search results. The “Panda” algorithm change has improved rankings for a large number of high-quality websites, so most of you reading have nothing to be concerned about. However, for the sites that may have been affected by Panda we wanted to provide ... Read More

How To Get 66,000 Backlinks to Your Website

Two weeks ago we hosted our Affiliate Marketing Workshop with Ginette Degner and one of the most common questions we were asked from our students was “How do I get links to my website?”
My favorite, Press Releases.
The success to getting quality backlinks though press releases starts with writing a good story, selecting the right distribution network and reaching outside your traditional community to gain greater exposure.
What should you write about?
Do you have a new product or service; is there any news in your industry going on right now that you can write about?
Set up a Google News profile and monitor ... Read More