Monthly Archives: March 2011

Has Google +1 Killed Traditional SEO?

Has Google Killed Traditional SEO?
There is allot of debate going on this morning on Internet Marketing and SEO blogs asking if traditional SEO is dead now since yesterdays announcement of Google’s new personal recommendation button +1, which is Google’s answer to the Facebook “Like Button”.
I agree do agree that embracing Social Media and that the Social Vote is VERY IMPORTANT to be successful online, however I disagree with several doom and gloom naysayers that traditional SEO is dead, here is why.
If you have been following us for any length of time you know that we have always preached the importance ... Read More

Is Honesty the Best Policy in SEO?

Has this ever happened to you? You’re giving a presentation about your products or services to a prospective client and how to fix their website all of a sudden you notice that they are becoming very uncomfortable about what you are saying and you stand there wondering what went wrong.
This is exactly what happened to me a few weeks ago.
We had received a request from a B2B digital marketing firm who related they had been getting a number of inquires from clients who were interested in having local websites developed and have their Google Places accounts optimized and managed.
The caller ... Read More

Affiliate Marketing Webinar Replay

How do you find a niche product that can make you real money as an affiliate?
How do you find the best offers to promote as an affiliate?
Do I really need to have a website to get started in affiliate marketing?
These were several of the questions that were answered during our 1-hour webinar with affiliate manager Ginette Degner.
Ginette has been involved as an affiliate manager since the mid 90’s working with corporations such as Apple, Microsoft and Dragon Door and is one of the leading experts in the US.
During Ginette’s webinar she shows you how to:

Find great niche products to promote
What ... Read More

Facebook Places for Business

Facebook Places: Put yourself on the Map?
 
As all of you Facebook Fanatics have recently heard, Facebook has just launched its very own local “Check-In” style service….called PLACES.
 
Basically this is very similar to another well known local feature service called Foursquare, which allow users to “check-in” where they are currently.
Facebooks new places is powered by the major local database engine Localeze.   So all you business owners and Managers, make sure that your clients have accurate and updated info in their localize account.
If you do not see the video below please make sure that you are signed in using the form to ... Read More

Don’t Make the Same Mistake with Your SEO Clients!

“Learn from the mistakes of others, you can’t live long enough to make all them yourself” – Eleanor Roosevelt
I’m sure that you have heard about the JC Penny Google slap that happened last month where they were outed in a New York Times article in using link farms to promote the products they sell on their website.

Initially the campaign worked very well that their website was ranking for pretty much everything they sold in their stores until this article was published and Google took action pretty much deindexing their entire site.
This was a nightmare for the retail giant immediately firing ... Read More

Local Search Marketing Webinar

When someone searches for your goods or services online, will they find you, or a competitor?
Today we hosted a Local Search webinar discussing the recent trends and opportunities for small business owners and agencies/individuals who are interested in Local Search.
During this 77-minute Local Search Webinar we discussed topics such as:

Emerging trends in mobile, GPS and Google Places
The growing importance of online search and how why it is important for local businesses to have a optimized Internet presence
Keyword tools for Local Search
The Google Places Algorithm and the 5 most important factors for optimization
The five most important factors for optimization for a ... Read More

5 Tips on Recovery from the Google Farmer Update

It was just over two weeks ago when Google flipped the switch on for their Google Farmer Update impacting over 40% of Google’s search results and our SEO Community is still abuzz.
There have been some of us that seen their rankings increase seeing our traffic and revenue soar, but there are some of us who saw our online business crumble and forced to lay off staff.
The Online Publishers Association estimates that the Google Farmer update shifted $1 billion dollars in annual revenue.
As there are a number of articles and posts on the Google Webmaster Blog, Webmaster World and Search Engine ... Read More

HB 2551 TAX: The Death of Affiliate Marketing

Arizona’s Affiliate Tax: The end of affiliate marketing in Arizona?
Author: Aaron Kelly
Arizona is well known for its pro-business climate, which has enticed companies mlillions of ambitious entrepreneurs to call the state their home. However, the State’s fiscal bliss has subsided and instead has been replaced by a 1.5 billion dollar deficit. To remedy this enormous budget shortfall Arizona, like several other states, is considering a new sales tax that targets out-of-state online retailers through their in-state marketing affiliates. In essence, a tax on affiliate marketing.
This article will address the affiliate nexus tax, and how it will not only destroy affiliate ... Read More

Facebook Changes the Rules Again, Are You Ready?

Don’t you just hate it when once you finally get something figured out that someone comes around and changes all the rules?
This is just the case with Facebook as they are changing the rules this weekend as they will no longer allow the creation and in some case the modification of custom FBML pages or tabs and instead move toward the implementation of using iFrames,
For those of you that already have custom content on your Facebook Places Pages it is important to note that you will not lose any of the content that you have already created and you will ... Read More

Get More Business with Google Places Webinar

When your customers search for your goods or services online will they find you or your competitor?
Google estimates that out of their ten billion searches each month that 20% of all desk top searches or have local intent and Bing reported recently that over 53% of the searches done with mobile devices have local intent.
Having a optimized online presence for your business is becoming more and more critical each day for your survival!
One great example is the recent experience of Brian Mills one of our alumni members and owner of Mills Painting. “Within 6 hours of our new website going ... Read More