Monthly Archives: February 2011

Google Farmer Update

This has been a real busy week in the field of SEO with a second major e-commerce website Overstock.com being slapped by Google for using questionable backlinks and then Google’s second algorithm update this month with release of the Farmer Update on Thursday.

Until recently Overstock had been ranking near the top of Google’s results for many common searches such as vacuum cleaners and laptop computers but after Google responded to a competitors complaint many of Overstock’s top rankings starting taking a nose dive.
It was discovered that Overstock had run a program with students who had access to .edu or .gov ... Read More

Landing Page Optimization Seminar

When we first started our tire pressure monitor business, I created our own website and knew absolutely nothing about any of it, recalls Carol Sprague. I picked up a free template and started typing. I worked on building the website for an entire month, and was very proud of it when I was done. It was one page.
I expected rave reviews from our manufacturer. What I got was a reply from the president saying we should get someone’s expert opinion on how to build a website. It was a real slap in the face.
Carol was heartbroken when we first ... Read More

How to Legally Spy on your Competitors

Lets be honest, haven’t you wished that you could spy on your competitor so you could figure out a way to steal away their top placement in Google?
As I and several of our alumni members can attest, having a number one listing for your main money term is extremely profitable, but often times the road to this online success can be very confusing and challenging.
Typically you would have reams of data that you would have to sift through to have a complete understanding of why your competitor’s website ranks so well and why your website is still buried somewhere on ... Read More

Google Analytics Webinar

Do you find yourself lost in Google Analytics?
Don’t you wish someone could come out with a simple road-map that you could follow to set up your account, to set up filters and understand all that data that Google Analytics can provide?
In conjunction with Sheila Kloefkorn and Ryan Grimes from KEO Marketing we present the following one-hour video replay that will walk you through how to set-up and optimize your Google Analytics account.
In this SEO Training Video available to our members you will discover:

Analytics Integration and Reporting
Automatic Alerts
Custom Alerts
Custom Reporting
Advanced Filters
Weighed Sorts
Pivot by
Annotations
Advanced Segmentation
Multiple Custom Variables

If you are not a member ... Read More

YouTube SEO

Have you ever asked yourself, “Why are all those other YouTube videos outranking my YouTube videos?”
Using the power of video social media is a great way to boost traffic to your website and to create a loyal tribe of fans as one of our past students  “The Internet Electrician” can tell you, “There are hundreds of thousands of people each day typing in How to Install a Three Way Switch, How to Install a Ceiling Fan or another electrical type question into Google each day and because our website and YouTube videos rank so well we have several thousands of ... Read More

Free Online SEO Training Membership

Two of the biggest concerns we heard from of our subscribers is;

The lack of time to attend an in person SEO Training Workshop and;
The expense and hassle of having to travel to a workshop

Well we have listened but better yet, responded to your concerns!
Free SEO Training Membership

If you had the opportunity to view any latest SEO Training Videos you are perhaps aware that we have built a new video recording studio in our office over the past couple of months and that we are now in the final stages of integrating an Amazon S3 cloud streaming video service along with ... Read More

Does Your Content STINK??

Your customers have all closed the doors on the traditional forms of marketing such as Yellow Page advertising, newspaper ads and even television commercials.

So in order to survive in this new online world you decided that you’re going to market your business online, however months later you discover that this isn’t working either.

So now you now your asking yourself, why isn’t my marketing working anymore and why isn’t anyone buying my stuff?

At this months AZIMA seminar our guest speaker was Joe Pulizzi the “man” of the content marketing world and author of “Get Content, Get Customers”.

Discover his 10 reason why your content stinks and how you can fix it!

Connect with Your Perfect Customer Using LinkedIn

I don’t get it, why should I use Social Media in my business? Isn’t all that social media stuff about posting about what my friends or I are doing?

If this is how you view social media then you’re really missing out of a great Social Media Business opportunity to not only promote your business, but also a great opportunity to network with other business professionals in your niche.
In this week’s SEO tip of the week we will discuss using LinkedIn as a professional marketing tool.
Today you may be using LinkedIn as a place to post your online resume or as ... Read More