Content is King, Context is Queen, He with the most links wins!

If you have been involved in Internet Marketing I’m sure that you have heard this adage before but what does this exactly mean?

In this three part series we will discuss each facet and in this week’s SEO Tip of the week we will discuss Content is King.

Part One – Web Content

In Lou Rosenfeld and Peter Morville’s book “Information Architecture for the World Wide Web” they write, “We define content broadly as the stuff on your website, this may include documents, data, applications, e-services, images, audio and video files, personal webpages, archived e-mail messages, and more. And we include future stuff as well as present stuff”

The phrase “Content is King” should also be interpreted to mean that your content on your website should be original while also being desirable and applicable to the niche that you are targeting on your website. If you are using the works of others you then should take into consideration rights and the commercial interests of the original content creators.

Now as you’re reading this post or watching our video I’m sure you’re asking “ok, how much content am I going to need for my website?”

Great question! Typically a lot of those self proclaimed Internet guru’s would answer saying that you need at least 10% more content then your competitor however I disagree, at least in today’s competitive marketplace!

We have sites with less content ranking higher because of the context, and the amount of people linking to it.

If you’re just slapping content on your website for the sake of having content, you will fail.

You need to have content that gives your visitors a reason to share it with their friends, like it on Facebook, tweet about it on Twitter and give them a reason to come back for more. In other words you should consider developing content that is referred to as Linkbait.

The Challenge

WordPress issued a challenge to its bloggers over the New Year’s holiday and that is to write and publish one post a day (or week) throughout 2011. If you’re like me this may seem like a tall order but we have taken up their challenge and they are also making it easy for you to participate.

1.     The first step of the process is to post on your blog that you will be participating, just like we are doing with this article. They even will provide you with a sample post that you can use on your blog.

2.     Then use the tag “postaday2011” or “postaweek2011” in your posts.

3.     Then subscribe to WordPress.com’s daily post via RSS to receive reminders and inspiration every day.

If you don’t have a blog, or would like to start a new one to participate, you can easily create a free one on their site: https://en.wordpress.com/signup/

Next Week

In Part Two, we will be discussing why the context of you content is Queen and why it is important. Until then have fun with WordPress’ new challenge and add a link to your new blog in the comments below.