Monthly Archives: January 2011

What WordPress Shopping Cart Should I Use?

This is another of the most frequently asked questions that our staff receives from clients who are considering implementing e-commerce on a WordPress Website.

Several of the items that you will want to consider while doing your research for a shopping cart for your website is the aesthetics (how it will look), usability issues, will your products have different attributes (size, color, etc.) how well it integrates with your current platform and your payment gateway and of course security of the data and processing and if you have your own SSL certificate installed on the server.
As providing a secure environment for ... Read More

Real Estate SEO Tips

We get allot of questions about SEO for real estate and if there are different tactics or approaches for real estate seo for organic and/or local search.

The fact is that all of the fundamentals still apply with a few other added features that I feel are very important, so here are some of the basics for Real Estate SEO 101.
Domain name: Selecting the correct domain name for your real estate website is critical. First do your keyword research and find out what people are searching for. In this example we see that the keyword phrase “Wickenburg real estate” has over ... Read More

SEO Case Study

Typically we don’t do case studies on our student and/or client websites when it comes to Search Engine Optimization and what we are actively doing to promote the website in the Search Engines so I thought that it would be fun to do this with one of our own new websites, RadarDetector.org.

We purchased the domain name RadarDetector.org in August of 2010 with the intention of creating a new website in the radar detector niche that was to be an affiliate website for Radarbusters.com
The domain name RadarDetector.org was first registered by a company in China, but in our research through the ... Read More

Whats in Your Secret Sauce?

If you’re involved in Internet Marketing I’m sure that you have asked yourself at least once “Why do all those websites rank before my website and what is the secret to their success?”

Well honestly, it is no secret at all and I’ll explain why.
A few weeks ago I posted an article about the WordPress Challenge about writing and publishing at least one new post a week on your website/blog and how this would help your website get better indexing in the search engines and ultimately get you more traffic, followers and ultimately sales.
Therefore I was a little taken back after ... Read More

He with the Most Backlinks Wins

In the last segment of our three part series “Content is King, Context is Queen and he with the most backlinks wins” we will discuss Backlinks.

What is a backlink?
There are two basic types of backlinks, back links on your own website and backlinks from other websites. In this video and article we will discuss both.
On Page Search Engine Optimization
On site SEO and creating backlinks on your own website is the easiest way to develop backlinks. You may have noticed in our many articles on our own website that we interlink other articles and pages together using anchor keywords.
Off Page Search ... Read More

Is Your Baby Ugly??

You have spent months developing your new website having brainstorming sessions with upper management, your graphics artists, content developers and finally you’ve put this all together and right after your launch you realize no one is clicking on your special offers, your bounce rate is over 80% and your people are calling in complaints that they can’t figure out how to navigate your website.
Then the panic sets in, you realize that your baby is UGLY and you have created a landing page that SUCKS!
The reality in today’s interactive marketing is that we are bombarded with over 3000 marketing messages each ... Read More

Does the Context of Your Articles Earn a Queen’s Crown?

Context is Queen – Part 2

In last week’s SEO Tip of the Week we discussed Content is King and the importance of developing great content for your visitors and the search engines, in this week’s SEO tip of the week we will discuss the importance of Context and why Context is Queen.
Before I begin I’d like you to think about context and not just in the terms of developing content for your website but in the scope of everyday life.
The content of what we speak can be different in how we say it. For example, the context of how you ... Read More

Are You Up For The WP 2011 Challenge?

Content is King, Context is Queen, He with the most links wins!
If you have been involved in Internet Marketing I’m sure that you have heard this adage before but what does this exactly mean?
In this three part series we will discuss each facet and in this week’s SEO Tip of the week we will discuss Content is King.
Part One – Web Content
In Lou Rosenfeld and Peter Morville’s book “Information Architecture for the World Wide Web” they write, “We define content broadly as the stuff on your website, this may include documents, data, applications, e-services, images, audio and video files, personal ... Read More