Thursday 11/11/2010 Keynote Tim Mayer – Pubcon 2010

Internet Marketing into the Future

Bing/Yahoo has consolidated, Google has seen the competition and they are starting to react

• Instant Search
• Micro trends
• Mobile Search Exploding
• Bing and Facebook sharing data
• Local Search is a big promise for search

Vision of search for the future

• Links are going to become less important overtime
• Suggestion, prediction is the new search
• Much more interaction with the search engines, discussion
• Brands are becoming more important – consumers want to connect with products businesses that they know
• Looks at your history from past business transactions, personal likes and comes back with results
• Search will be using more social data for search
• Search will include deals, coupons other brands

Five Key trends

• Mobile Queries, 20% of all searches
  Categories
  1- Information
  2- Local
  3- Product look ups – reviews
• Growth in apps not browser – Apps are preferred by users
• Input is currently difficult – People want more context
• Vericalization of SERP – Local is the first
  - Massive growth in vertical search engines i.e.: Amazon, Facebook
• To successes you must embrace these new changes

Opportunity

• App discovery is the key to customer satisfaction in the smart phone era
• Matching queries with Apps
• Will be fragmentation between apps and traditional search
• The past is search
• Future; Location – Social

Publishers Opportunities

1. Mobile advertising is exploding supply  > demand. Today cost is low
2. First mover app in category on a new platform
3. Commerce: Price comparison offline to online
4. Optimize vertical entity pages for search
5. Ride the wave, embrace the changes, get more involved in social media to promote your brand

Change Ahead

• Links are going to become less and less important
• You can stand on your street corner and gain more attention than SEO