Monthly Archives: November 2010

Ten Easy but Powerful SEO Tips

Every business with an online presence should make Search Engine Optimization a top priority. At its most basic level SEO means utilizing techniques that will boost your rankings in the SERPs (search engine results pages) so you will get more visitors to your website.
At the more advanced levels SEO will also include advanced keyword research, natural language processing and the architecture of your website and of course onsite and offsite link building.
If you’re new to all of this SEO stuff, here are ten SEO tips that can start you on your journey to having a successful online business;
1 – Keyword ... Read More

Competitive Analysis – SEO Recon

Competitive Analysis in Internet Marketing is an assessment of the strengths and weaknesses of your current and potential competitors which then will enable you to develop your offensive and defensive strategies.
Michael Marshall, the owner of the Search Engine Academy of North Carolina is also the creator of three SEO tools for competitive intelligence; SEO Recon, SEO Scout and SEO Sniper.
Tonight, SEO Training SW hosted a webinar with Mike, which we recorded and have available at the end of this post that you can watch.
Review of SEO Scout
Mike kicked his presentation with an overview of SEO Scout, a program that will ... Read More

Seven SEO Tips for Blogging

When we discuss the importance of adding new content to your website on a regular basis during our Search Engine Optimization training classes typically one of the first comments one of the student’s will share is, “I don’t have the time” or “there is nothing interesting to write about in my business”
I felt the same way too when I started out in Internet Marketing back in the 90’s but dedicated one hour of the week to writing just one new article for my website.
In a few weeks this developed into a routine that I actually started to enjoy and as ... Read More

Phoenix SEO Meetup – Google Best Practices

I am very excited about our SEO and Internet Marketing Meetup tomorrow evening as I have an important announcement on how we will be delivering SEO and Internet Marketing training in the near future.
Since the launch of SEO Training SW two years ago, many of you have asked why we were not providing online search engine optimization training, my response “I wasn’t interested”. At the time I felt the only way to properly coach someone in their journey to becoming a successful Internet Marketer was through attending one of our in person one on one workshops.
However, many of you have ... Read More

Google Search Engine Optimization Starter Guide

Google has recently updated their 2010 Search Engine Optimization Starter Guide which includes basic tips to make your website more accessible to the search engines and includes several new additions such as mobile search and why you shouldn’t cloak your website.
Their new section on mobile search shadows Google’s commitment to this market and provides tips on how to build a mobile friendly website and sitemap.
The larger portion of their guide provides a basic summary about On Page Search Engine Optimization and best practices all of which we go into much more detail during our Search Engine Optimization training classes such ... Read More

Pubcon 2010 Matt Cutts Keynote

Don’t you sometimes wish that you had a crystal ball to know the direction where Google is going so you could follow their lead so you could get your websites to rank in their search engine?
Well you don’t need to be go out and find some fortune teller, all you need to do is pay special attention to what Matt Cutts says on his blog and at conferences. If you don’t know who Matt is, he is one of the head engineers at Google, responsible for developing and enforcing the Web Master Guidelines.
Matt gave a keynote presentation on Wednesday at ... Read More

Future of Search, Mobile, Social and Vertical

Thursday 11/11/2010 Keynote Tim Mayer – Pubcon 2010
Internet Marketing into the Future
Bing/Yahoo has consolidated, Google has seen the competition and they are starting to react

Instant Search
Micro trends
Mobile Search Exploding
Bing and Facebook sharing data
Local Search is a big promise for search

Vision of search for the future

Links are going to become less important overtime
Suggestion, prediction is the new search
Much more interaction with the search engines, discussion
Brands are becoming more important – consumers want to connect with products businesses that they know
Looks at your history from past business transactions, personal likes and comes back with results
Search will be using more social data for ... Read More

Post Mortem Banned Sites Forensics

Moderator Ken Jurina
Aaron Shear, Shopping.com
Michael Marshall, Internet Marketing Analysts
Michael Gray, Atlas Web Serivce
When you expect that Google has banned your websites
Michael Marshall – BANNED BY Google – How it happens and What to Do
Rude Awakening

You all of sudden discover that your site is missing from Google results
Or they gradually disappear

First rule out the following

Check robots.txt file (maybe changed through a hack)
NOINDEX Meta tag
Egregious Server downtime
Webmaster made changes to site on navigation

In the case of a gradual slipping of visibility do some competitive Intelligence before you panic before you conclude that you’ve been thrown into Google prison
The Usual Suspects

Victim of copied ... Read More

Monetizing and Optimizing Your Blog

Generating revenue with your blog and acquiring targeted readers from your blog. It is one thing to build a following, but what can you do with that following once you have it? Take aways from PubCon session; “Monetizing and Optimizing Your Blog”
Moderator; Joe Laratro
Speakers; Duane Forrester – SEO Microsoft/MSN, Brain Clark – CopyBlogger
Duane Forrester – How to make money with your blog
The light and fluffy feel good side of blogging

Critical that any blog topic is approached with passion
Pick something you like, don’t chase trends
If you’re passionate, it will come through in your writing
Your audience will know if it’s lacking

Niche

Select a ... Read More

Local Search SEO and IM

Today is day two at Pubcon Las Vegas and the first session I attended today was titled Local Search SEO and IM, here are my take aways from this session;
Moderator Brad Geddes
Speakers; William Leake – Apogee Search, Michael Dorausch – Planet Chiropractic, Eric Bramlett – One Source Realty
Eric Bramlett
Local Search is getting allot more competitive
Alintitle for “las vegas real estate” over 900,000 results
SEO is becoming more popular for local search
You need to prepare yourself for the future
Typically when searching for a local product you start with the root keyword, i.e.: dry cleaner, you receive local results based upon your IP.
The ... Read More