Local Search SEO in Less than Ten Minutes
1. Who is Your Perfect Customer?
Until you know who you’re targeting and speaking to, there isn’t much of a point doing search engine optimization.
99.5% of all the websites that are out there market their products and/or services to the masses at the surface level, never identifying their core customer and speaking to them to resolve their concerns to build trust.
After you identify your perfect customer you have to understand their “triggers” and identify the keywords and terms that match up with the products and/or services that you are providing.
In general you want to identify terms that will resonate with your audience and that will convert well and have high search volume.
To get an idea of the keywords and the search volume you can use this free tool from Google:
Once you come up with your target keyword list…
2. Update Your Page Titles
Your title tag of your webpage is perhaps one of the most important elements of SEO.
These are the words that will appear at the top of your browser when you’re on a webpage and these are also the words that show up in the blue links in the SERPS (search engine result pages).
Your title tags are edited in the <head> section of your webpage in the <title> section.
If you’re unfamiliar with HTML we have a free HTML primer here
Put your major keyword term that this page is targeting in your page title and make sure that you do not use duplicate page titles on other pages on your website, make sure that each page is unique.
I’ve had students in our SEO class that have mentioned that when they asked their web developer to change out the title tags on their website was going to be very expensive as it was a time consuming process. My response it’s time to “find a new web developer”
3. Add a Few Internal Links
You may have noticed that this webpage references other pages on this website using keywords or “anchor tags”.
The number of internal links a page gets from its own site matters, with the home page being the most important. When you link to your home page don’t use the text “home page” but a keyword such as “SEO Training” (one of the keywords I am optimizing this site for)
Make sure that you use relevant keywords in your links that go to your internal pages.
4. Add Your Address to Every Page
This tip is very important for local business websites as it reinforces the location of the business to the search engines.
If your business has multiple locations then you may want to create a separate page for each location or at least a single page that lists all locations. Make sure you link to these pages from as many pages as possible on the site. It would probably be a good idea to list as many location names as possible on the home page too.
5. Claim Your Profile on Merchant Circle, Google Local Business Center, Yahoo Local, etc.
I’m shocked at the number of local business that has not claimed their own local listing profiles allowing their competitors to hijack them.
Go to Google Local, Yahoo Local, Bing Local and the other free Yellow Page sites to claim your business profile and then optimize them.
6. Make a Video
You don’t need to go out and hire a production company to shoot your own video, infact you don’t even need a video camera!
Here is a simple video that I made using stock photos for one of our clients that took only a few minutes to produce: http://www.youtube.com/watch?v=vGe5v6jZEMs
After you make these videos upload them to your YouTube account and add them to your Local profiles.
7. Add a Blog to Your Site
Having a blog or news area is a simple way to add content to your website.
Once you add your blog/news area be sure that you add fresh content to the site that is keyword rich.
Example, if you want to rank for “auto repair Phoenix Az” you may want to title several of your posts using different variations of this title and sprinkle in some of your keywords into the content.
Also remember to link to other internal links on your site (tip #3)
8. Make Sure You Don’t Have Any Technical Issues
Test your website and then test it again!
We had a student call us a few months ago complaining that their new website was having ZERO CONVERSIONS and wanted me to look at the site to identify the problem.
I found an item that I wanted to buy and pressed the “add to cart” button. Then I immediately identified the problem, the cart wasn’t working!
There are a other issues that can prevent your website from ranking in the SERPS, an easy way to identify some of these is with a Google Webmasters Account.
By adding a short line of code to your website, Google Webmasters will report to you some of the most common problems that hamper SEO.
9. Show Your Site(s) Love
Today I met with a new client and he commented “Our website was doing great, reached a top listing for our keyword after we launched and then a few months later it disappeared”
I then asked when the last time they added new content was, they replied that they haven’t since launching the site.
The moment you stop showing your website and your local profiles love is the moment that Google will showing you love.
Get in the habit of updating your content on a regular basis.
10. Get Links
Ok, you launched your website, it’s optimized, but you’re still not getting visitors.
What is missing?
Links; none of this stuff will work unless you have incoming links to your website from other websites; incoming links from other websites is a sign of quality and trust.
Identify some other websites you can get links from;
Chamber of Commerce
Other Local Businesses in your area
Friends and Family
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