Monthly Archives: October 2010
Google Places Knocks Out PPC???
Today we were hosting our SEO Training Workshop in Las Vegas and one of the main topics of discussion was Google’s roll out of their new Google Places features.
According to an article posted today on by the Wall Street Journal, Google’s goal is to get more advertising dollars from local businesses, but our response is this move then discounting the paid advertisers using traditional Adwords advertising?
If you notice in this screen shot the Google map now appears in the top right hand column where the traditional PPC advertising is placed. As you scroll down the map remains in a fixed ... Read More
Are Keyword Rich Domain Names On Your Christmas List?
Over the past week there has been allot of debate on several of the SEO forums if keyword rich domains have become too powerful.
So the question becomes does having the keywords in your domain name give you an advantage over your competitors? In my testing and experience yes!
Let me give an example, a few weeks ago I was shopping for an accessory for my Harley Davidson motorcycle and typed in the keyword into Google, the first result was for the singular version of the keyword.com.
The website had only a few pages of content and was monetized through Google Adwords. So ... Read More
Eight Tips for Bloggers: SEO Training Guide
Today weblogs or blogs is the latest trend in publishing online content for businesses. Here are eight tips you can use to optimize your personal and/or business blog;
1. Content is King – Context is Queen
This is perhaps one of the oldest rules in SEO and is still one of the most important factors today, the quality of your content on your websites.
Quality content draws your audience into your website and often they will also want to share their thoughts or experiences by linking your website/content to their bookmarks or their own website(s).
2. Anticipate Terms/Topics of What People will be searching ... Read More
Local Search SEO in Less than Ten Minutes
Ten easy tips that you can use to optimize your website right now!
1. Who is Your Perfect Customer?
Until you know who you’re targeting and speaking to, there isn’t much of a point doing search engine optimization.
99.5% of all the websites that are out there market their products and/or services to the masses at the surface level, never identifying their core customer and speaking to them to resolve their concerns to build trust.
After you identify your perfect customer you have to understand their “triggers” and identify the keywords and terms that match up with the products and/or services that you ... Read More
Deciding between two Types of Affiliate Offers
If a supplier offers two types of affiliate programs, what is the process and criteria for choosing the program that is right for you? For example, there may be one fee schedule model for directing traffic to the supplier site and there may be a different fee schedule model for selling the supplier’s product directly on your own site.
In the case of two different payout options for the same merchant it sounds more like you are asking if you should be an affiliate (content publisher) or a wholesaler.
The decision to become more than just a content publisher who promotes a ... Read More
Building an Effective SEO Strategy
Many businesses big and small realize in order to survive in today’s harsh economy; they should have their own website. But for some reason they fail to recognize that in order for the website to be successful that they also have to then promote it through SEO.
At the most basic level, SEO means finding ways to increase your websites rankings in the search result pages (SERPS), if you’re successful you generally will increase traffic to your website.
Advanced search engine optimization can often entail complex site redesign because the developer used “spider traps” that are blocking the search engines from indexing ... Read More
We hit the
sweet spot.
UPCOMING
WEBINAR
Google Boost
Google has taken another swing at the Yellow Pages this week by placing their local map in a more prominent area and adding “Google Places” into the organic results and adding a new PPC standalone option called “Boost” that has already rolled out in San Francisco, Houston, and Chicago.
These “Boost” ads will appear n the sponsored area of Google and Google Maps and could include additional information about the local business such as reviews, photos, phone number, average star rating and more.
Google hopes that these new changes will encourage more local brick and mortar businesses to list their products and ... Read More