Google released the Search Based Keyword Tool back in 2007, but it is never discussed!

Update 3/22/2011: Google has announced that they will soon be deactivating their SKtool, so use it while you can

What the Sktool will help you discover new keywords you maybe missing out on based upon the search query data from your website or your competitor’s websites.

An “Inside AdWords Crewmember” describes the Sktool on Google’s blog:

.. you know that Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services.  The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this tool gives you keywords that are highly relevant to your site, but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The Sktool is also a very powerful tool that you can use for organic search, for example; if you have a blog on digital cameras you could use the Sktool to find out which cameras to review based on what cameras attract the most queries.

In the following 11 minute video I review many of the features of the Sktool that you can use today to optimize your website.

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