Monthly Archives: August 2010

What’s on Your Internet Marketing Calendar?

Has a Christmas ever snuck up on you finding yourself frantically searching for that special gift at the corner convenience store on Christmas Eve? Then in the end you buy some cheap stocking stuffer because the store shelves are bare and you feel embarrassed because you let that special someone down.
This is the same feeling if you will get when you hit a top dollar sales day on your website and realize that you didn’t think of starting your holiday marketing campaign until the last minute.
When I operated the Radarbusters website, 45% off all my yearly sales came during the ... Read More

Free Webinar Google Analytics

Your website is just like the engine of your car in that you need to provide regular maintenance and tuning for it to run at its optimal performance level.
Today Google Analytics is the most widely used web analytics application which you can use to check under the hood of your website.
For starters, Google Analytics will allow you to see who is visiting your website, where they are in the world, what keywords they used to find your site and how long they have visited and your bounce rate.
However, this ... Read More

Our Top 10 WordPress Plugins

The number one question that I’m asked in my SEO Training class and at my free SEO Meetups, is what the best application to use when developing a website.
My answer is WordPress. Infact this website you’re reading now was developed using WordPress.
WordPress offers allot of features for development and SEO including themes, pinging and tagging and most importantly for me, the plug-ins.
As WordPress is open source, there is literally thousands of plugs-ins with new ones being released daily.
Here is my collection of the Best WordPress plugs ins for 2010

All-In-One SEO:Without question the All In One SEO Pack for WordPress is ... Read More

Trigger Email Marketing Tips

In the world of internet and email marketing, we often have the need to have a predetermined “trigger” take place when a user does a certain action. With email marketing this process is called “Trigger Email Marketing.”
Trigger email marketing is an email message that is automatically sent to a member on your list when he or she completes certain predetermined action or a lack-of-action response from that member.
For example, an email could be “triggered” if a person completes an opt-in form on your website, clicks on a link in an email and becomes a “Hot Prospect,” views your video email, ... Read More

Google Search-Based Keyword Tool (Sktool)

Google released the Search Based Keyword Tool back in 2007, but it is never discussed!
Update 3/22/2011: Google has announced that they will soon be deactivating their SKtool, so use it while you can
What the Sktool will help you discover new keywords you maybe missing out on based upon the search query data from your website or your competitor’s websites.
An “Inside AdWords Crewmember” describes the Sktool on Google’s blog:
.. you know that Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the ... Read More

SEO Essentials – Core SEO

Whether you’re developing your very first website or you’re an old pro, it can sometimes feel like an overwhelming experience.
However, there are lots of tools, resources and people out there (if you know where to find them) that will make the task of creating and then optimizing your website a lot easier.
WordPress
One of the first choices you’ll need to make is what platform your new website will be using.
One platform that has become very popular today is WordPress, in-fact our website SEO Training SW uses this platform.
Advantages:

WordPress is FREE!
Very easy to setup
Easy to learn
Lots of templates and plugins that you ... Read More