Are You One to One or One to Many?
One of the most common concerns that I hear from new SEO’s that are trying to break into our industry is that “it’s too hard to find their first few clients”
Well let me let you in on a little secret that I have used over the years, instead of speaking one on one, start speaking one to many.
Several years ago I contacted my local chamber of commerce and made them an offer that I would provide free SEO and consulting services for their website and in return they would provide me with a free membership.
Now mind you their annual dues are only $165 a year and my SEO services that I provide to them are ten times that amount. However what I was really after was building a strong relationship and tapping into their referral network.
This tactic has paid itself off very well; here is one example from tonight.
Several weeks ago I called the Chamber and told them that I would be willing to provide a two hour presentation on local search to 20 of their members and that I had prepared an e-mail along with a video explaining Google Places that I made using Camtasia that they could send out to their members.
Within hours of the Chamber sending out this e-mail we had already registered ten local businesses and by the end of the week we reached our 20 member goal.
Tonight we gave our presentation; in attendance we had a dentist, a real estate broker, five realtors, a hardware store owner, a clothing store owner along with other brick and mortar businesses.
At the closing of our presentation we had booked several free one hour consultations and landed two new clients who wanted us to work on their websites immediately!
Focus on Speaking One to Many
I’ve used this same tactic in landing new clients with other groups and organizations I’m involved with such as Toastmaters, MeetUp Groups and public service organization in my community.
I have found that the time I would spend with one business owner in making my presentation is much more valuable and productive when I speak to groups of people who are motivated and interested in improving their business.
Please share some of your thoughts and let me know what some of the groups or organizations that you can tap into in your own neighborhood?
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sweet spot.
Oh what the heck…here is a quick tidbit for you to digest. This comes from Francois Muscat whom I just had the pleasure of witnessing his expertise while attending a conference just this weekend. There are 12 steps he feels are “no nos” when trying to get higher rankings on google. Remember these are things not to do. I will give the first 4 steps today and will follow up with the others on another post.
Posted by Francois Muscat On May – 19 – 2010
ShareSearch Engine Optimization (SEO) is a long term process. There are dirty tricks that you can do to increase your website visibility fast but they usually only work for a short time and you risk the fact that your website could be penalized by the search engines. Most of these tricks are also known as Black hat SEO.
Part 1: SEO tips on things to do for your website.
This is a list of SEO tacticts that you should avoid unless you want to lower your search engine rankings.
12 SEO steps you NEVER should do:
1.Keywords: Don’t “keyword stuff” your meta tags, image alt tags, etc. Use only those keywords specific to that page, that image, etc.
2.MetaTags: Don’t use the same title on every page. The same applies to keywords and description tags. If you use the same title on every page, it shows that your content isn’t unique. Don’t include keywords in your META tags that are not present in your content.
3.Site Structure: Don’t use extensive folders and subfolders in your site structure, spiders like relatively flat websites.
4.JavaScript Menus: Don’t use JavaScript menu systems. Search engine spiders can’t navigate these. If you use JavaScript menuing, have auxiliary HTML links for spiders or include a XML sitemap for your website .
Make it a day to remember!
This is very important video for marketing. This video has? many new idea. You can know better SEO tips from this video. Also the presentation of this video is very nice. I like this video.