This past week I had some electrical problems at my home and needed to find a local electrical contractor, so where did I go to find one?

You bet, I went to Google, typed in “electrical contractor” and ten of the electrical contractors in the Wickenburg area were displayed in the Google ten pack.

But what happened next disturbed me;

Only one of these electrical contractors listed a website and when I clicked on it, I found that the site was either hijacked or entered incorrectly.

The second contractor I knew had a website but it wasn’t listed.
And then I found several other listings with incorrect information.

Was this the fault of Google, NO!

Local businesses that are not entering, updating or monitoring their local search listings are at fault and are really missing out on great opportunities for new leads as over 45% of all searches have local intent.

These next two videos explain my frustration with my search along with my recommendations for local businesses to take advantage of local search to not only get on the map, but to monitor their traffic and conversions.

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