SEO Workshop – Day Two

This week I’m having my Search Engine Optimization training workshop in Phoenix, Az. We have a total of five students in this SEO class one being the owner of a SEO firm, a high school teacher, the owner of a sporting goods company, a project manager of a company offering educational programs and a work at home business person.

During our first day we focused on keyword research , latent semantic indexing (LSI), developing content , increasing conversions and the power of social media . During the first part of day two we focused on landing pages and linking strategies.

At this point their SEO training, the students have a basic understanding on how to use the Internet to market their products and/or services so I presented them their first group assignment.

A company recently developed a new product, a “doggie” water bottle for pets. This company recently launched their new website, however they were not getting any traffic and no one knew about their product. Their project, create a plan to increase this companies Internet presence to increase product awareness, enabling the company to sell their “doggie” water bottles.

The following seven minute video recaps their forty-five minute long project on how they mind mapped this project.

Are you interested in participating in my next SEO Workshop? If so check out my SEO Training schedule and registration page NOW!

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