What’s All the Fuss about Twitter?

Many Internet Marketers call Social Media the “new gold rush” because the opportunities it has afforded to those who have implemented social media into their marketing campaigns and because there are no rules.

I agree that SM opens new opportunities to market your goods and/or services; however to really take advantage of the power of the social media landscape and build a loyal following there are a few simple rules you should know and follow.

My Arizona SEO and Internet Marketing Meetup presentation last Thursday night was “What is All This Fuss About Twitter” and I discussed the importance of properly creating your social media profiles and several of the tools that I use to manage my own and clients campaigns.

You can listen to my presentation here:

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SEO MasterMind – Teleseminar

Every Successful Internet marketer I know participates in at least one MasterMind!

One of my most memorable comments I recall an associate of mine making during one of my first MasterMind calls was that “Internet years are measured in dog years ” and in order to remain competitive in our online marketplace we need to network with other successful marketers.

Personally I found SEO forums as a big time waster in that there was so much information and debate that I would get caught up in the conversation and that it was hard for me to sift through all the information. I also attend numerous Internet Marketing seminars such as PubCon, StomperNet and as I find them very educational and a great opportunity to network, but they are also expensive and require time away from business and family.

In 2004 I joined my first MasterMind group with other successful and like minded Internet marketers where once a week we would call into our conference and discuss our projects, ask our burning questions and coach each other to become more successful.

Last night I launched my first MasterMind with students from my first SEO Training Workshop and in the coming weeks will launch another SEO teleseminar for our Phoenix SEO MeetUp Group in two weeks.

Here for you is the recording of last nights telephone SEO Seminar in its entirety:

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Google Local Now Targets Organic Search

On April 6th Google announced on their blog their rollout of their map enabled local search function within their mainstream search interface.

As an example, type in “doctors” into Google and chances are that within the first few results you’ll see the Google map along with their “ten pack” of doctors that are local to your IP address.

Now the results are not always 100% accurate as Google explains in their blog that they are providing a broad range of results based upon your IP address and that you can click on the “change location” link, but this shifting to providing local results in their typical organic results is BIG NEWS, especially for those that target a specific geographical area with our business.

At the present time not all the generic keyword terms you may type in are providing local results, however when I’ve searched for Mexican food, dentist, used cars and even SEO Training I’ve been served with results local to my area.

I feel that Google’s roll out of local search is perhaps the biggest news in years for Internet Marketing and Search Engine Optimization and those of us who are selling ANYTHING and have the abilities and know how to properly tag and list our sites for local search will kill their competition.

My presentation at the Off Line Gold Summit on April 25th – 26th will focus on this topic and those that follow my blueprint will become successful in implementing Google Local into their marketing campaign.

SEO Workshop – Day Two

This week I’m having my Search Engine Optimization training workshop in Phoenix, Az. We have a total of five students in this SEO class one being the owner of a SEO firm, a high school teacher, the owner of a sporting goods company, a project manager of a company offering educational programs and a work at home business person.

During our first day we focused on keyword research , latent semantic indexing (LSI), developing content , increasing conversions and the power of social media . During the first part of day two we focused on landing pages and linking strategies.

At this point their SEO training, the students have a basic understanding on how to use the Internet to market their products and/or services so I presented them their first group assignment.

A company recently developed a new product, a “doggie” water bottle for pets. This company recently launched their new website, however they were not getting any traffic and no one knew about their product. Their project, create a plan to increase this companies Internet presence to increase product awareness, enabling the company to sell their “doggie” water bottles.

The following seven minute video recaps their forty-five minute long project on how they mind mapped this project.

Are you interested in participating in my next SEO Workshop? If so check out my SEO Training schedule and registration page NOW!