Monthly Archives: March 2009
The Basics of SEO and Creating a Simple Web Page
Note: This page was developed for those who need some additional training in how to create a simple Web page prior to attending a Search Engine Workshop.
In order to position Web pages in the search engines, you need to know how to create a very simple Web page. You’re probably not going to be designing complete Web sites yourself, but you will be designing gateway, or information, pages. Also, you’ll need to know how to make changes to simple Web page, how to use a software program for making those changes, and how to add tags that can help boost ... Read More
My Secret Weapon; SEO Scout
“A quiet technology revolution – one that will radically change the way the Internet works – is likely to catch the world off guard. It involves the “semantic web” – a way of organizing and presenting web content not as documents but items of data that are linked by both meaning and relationship ”
- Tom Lube, Harvard Business Review, February 2009
I first heard about the semantic web in a presentation by Michael Marshall in 2004 at a Search Engine Academy Workshop. I have to admit when I first heard Michael explain the semantic web, latent semantic indexing, natural language processing ... Read More
My Biggest StomperNet Take Away Ever!
It’s hard to describe what StomperNet in only a few words to those not familiar with our community of hard core Internet Marketing entrepreneurs, but I will try my best.
Imagine having at its core the brightest teachers and leaders in their respective niches spanning the entire landscape of online and offline marketing such as blogging, SEO, PPC, video, podcasting, web design, print advertising and coding. Then imagine these same experts assemble their BEST material providing it to members in a vast video library while also offering one on one coaching.
I’ve been a Stomper since it’s inception in 2005 when my ... Read More
Are You Throwing “Raving Fans” Under The Bus?
It takes years to build brand loyalty but only a few seconds to destroy it, case in point that I have recently gone through.
Back in 2005 when I ran the RadarBusters.com network my monthly Adwords spend was around $40,000.00 a month. Around the fall of that year my monthly spend doubled and I suspected that I was a victim of click fraud.
I called my Google rep and we discussed my account and she asked me to forward my log files to Google’s Click Quality Team (notice that they do not use fraud in their title) for an audit.
A few days ... Read More
Are You In the News?
Are you ignoring the power of newspapers, television and radio?
If so you’re not alone many Internet Marketers often overlook the importance of creating news releases to publicize their products and/or services, blowing it off saying “who cares, my company/website/life isn’t really that interesting.”
But pick any newspaper, read the blogs, they are full of stories of average Joe’s (the Plumber) doing something interesting that captures the editors interest and adds their story to their paper.
When I owned the RadarBusters network I would set aside a day a month to write about something that I felt would be interesting in my niche, ... Read More
Discover Some Really Cool FREE SEO Tools
If you’ve been reading my blog for a while, you know I love to share cool tools that can help you with SEO work. Well, I’ve discovered a whole bunch more I know you are really gone to like. These tools are all FREE and I think you’re going to be amazed at these:
Cool Tool #1: Wordtracker KEI Observation Deck http://www.keiobservationdeck.com/
This great tool was created by John Alexander. If you haven’t heard about John, he’s the guy who wrote the eBook called “Wordtracker Magic”. What’s interesting about John has lots of strategies to bring a ton of traffic to your ... Read More
We hit the
sweet spot.
UPCOMING
WEBINAR
I Got Naked at Our Meetup!
You may have heard on how I exposed myself at Thursday’s nights Search Engine Optimization and Internet Marketing Meetup before an audience of 45 Internet Marketers.
No, it wasn’t that ugly as you’re perhaps thinking right now, I did remain clothed throughout my presentation.
But I did strip down my website(s) before our group, revealing all my secrets on how I implemented the “Persuasive Metaphor ” to create trust and desire on my old Radarbusters network and on my new SEO Training SW website.
My first exposure to “subliminal suggestion ” was back in 1975 while majoring in television and film production. Subliminal ... Read More