Targeting Longtail Key Words in SEO
Have you ever heard of the word “long tail” when it comes to search engine optimization? If you haven’t heard the term, you are missing out on a huge opportunity to get search engine positioning without competing with as many other sites. Long tails refer to a category of keywords that are searched for on the Internet but not with the same search volume as other words.
An example would be when I owned the network of RadarBusters websites. My main target keyword was “radar detectors” however a few of my best converting long tail keywords were “best radar detectors”, “long range radar detectors” and “radar detector laws (state name). These words would be searched for less frequently than simply the word “radar detectors”. However I was able to target prospective customer needs by optimizing my site for these phrases by having a “landing page” that matched their search (intent). Also by picking less frequently searched words, you are not competing with as many other search engine optimizers and have a higher probability of getting ranked high in the search engines.
How do you pick the best long tail key words or phrases? This process is process requires identifying niches for the products or services you provide, competitive analysis and keyword research.
There are other important aspects of picking the right longtail keyword. For example, in picking long tail keywords, you should pick ones that indicate buying intent. A buying intent keyword is a key word that indicates the searcher is intent on buying a product or service the key word is about. For example, the key word term “price of Sony HD456 television” definitely indicates a buying intent because it is a search about a specific model and the word “price” indicates that the searcher is searching for that model.
During my basic and advanced Search Engine Training Workshops, I teach you the skills to do this type of longtail research for your own, or client’s websites.
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10 Responses to Targeting Longtail Key Words in SEO
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sweet spot.
Even the buying keywords have related long tail and statistically improbable words that can be used to support the buying words when used in links, social media and other properties that help increase the main buying keywords ranking. Roy, thanks for teaching me these techniques in your “Google Eyes” session.
Terry, thank you for your comments. Yes the “Google Eyes” is another one of my secret weapons and as you’ve experienced very powerful. I only teach this to my advanced students.
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"Long tail keywords" (Search)
The term long tail keywords are keywords to a website intended, which is not the direct purpose is to be found but having served through search results can still inside. Long tail keywords often 4 or more keywords.
There are some key words which many people find and ultimately to a particular website within. A long tail keyword delivers individually less visitors, but all visitors jointly produced by different combinations of that long tail keywords within, it can still make a lot or maybe even more visitors than keywords on which we focus on and where perhaps optimized.
This is because there are fewer people on optimizing niche markets making them less competitive and the chance that higher geranked on long tail keywords therefore greater. The click-through rate is for long tail keywords higher than for short tail keywords. Amazon.com cites, for example 57% of all sales from search engines outside the popular keywords to.
Due to long tail keywords attention, there may be drawn more visitors through search engines. This is important to find out what the long tail keyword to a Web site. There are several tools which can be used, one example is Google Analytics to monitor how (in what keywords) it arrives.
Fusionology-Using Long Tail Keywords In Your Home Business Opportunity: Learning how to find the right keywords fo…
"Long tail keywords" (Search)
The term long tail keywords are keywords to a website intended, which is not the direct purpose is to be found but having served through search results can still inside. Long tail keywords often 4 or more keywords.
There are some key words which many people find and ultimately to a particular website within. A long tail keyword delivers individually less visitors, but all visitors jointly produced by different combinations of that long tail keywords within, it can still make a lot or maybe even more visitors than keywords on which we focus on and where perhaps optimized.
This is because there are fewer people on optimizing niche markets making them less competitive and the chance that higher geranked on long tail keywords therefore greater. The click-through rate is for long tail keywords higher than for short tail keywords. Amazon.com cites, for example 57% of all sales from search engines outside the popular keywords to.
Due to long tail keywords attention, there may be drawn more visitors through search engines. This is important to find out what the long tail keyword to a Web site. There are several tools which can be used, one example is Google Analytics to monitor how (in what keywords) it arrives.
Does Google Care If It's Mid Or Long Tail Keywords You Use for Google AdWords?
"Long tail keywords" (Search)
The term long tail keywords are keywords to a website intended, which is not the direct purpose is to be found but having served through search results can still inside. Long tail keywords often 4 or more keywords.
There are some key words which many people find and ultimately to a particular website within. A long tail keyword delivers individually less visitors, but all visitors jointly produced by different combinations of that long tail keywords within, it can still make a lot or maybe even more visitors than keywords on which we focus on and where perhaps optimized.
This is because there are fewer people on optimizing niche markets making them less competitive and the chance that higher geranked on long tail keywords therefore greater. The click-through rate is for long tail keywords higher than for short tail keywords. Amazon.com cites, for example 57% of all sales from search engines outside the popular keywords to.
Due to long tail keywords attention, there may be drawn more visitors through search engines. This is important to find out what the long tail keyword to a Web site. There are several tools which can be used, one example is Google Analytics to monitor how (in what keywords) it arrives.