Monthly Archives: February 2009
Creating Tribes of Raving Fans
Last night I stayed up late to publish the “Core Influence ” post about the importance of knowing who your core customer is. Then this morning I received an e-mail from a new member of my radar detector tribe who thanked me for taking the time to respond to HIS questions, commenting that I earned his business.
This e-mail from John is a perfect example of knowing who your core customer is and how to engage them especially since I’ve sold my Radarbuster’s network over two years ago!
My moniker “Radar Roy” became the third most used term in Google by ... Read More
Core Influence – Know Your Core Customer
I first heard of Frank Kern during his launch of the StomperNet program back in 2006, of which I am a member. This launch remains one of the most successful ever, bringing in over eighteen million dollars in only three days!
So after following Frank over the past several years I thought that I knew (and used) most of his training material on my websites and clients websites, so I was a little hesitant last Monday to shell out another $2000.00 for newest launch of Mind Control 2.0. However Frank, the master marketer that he is, finally convinced me to jump ... Read More
How to Create Your First Affliate Account
I had a few members of our Arizona SEO Training Meetup members contact me over the weekend who watched my last video on doing competitive research and commented that they felt it was a great video but asked if I could put together a similar video on how to create an affiliate account.
I thought what a great idea, so tonight I put a ten minute presentation together.
I comment in the video and I want to reinforce this prior to you watching the video that yes, there are lots of people that make LOTS of money doing affiliate advertising, however in ... Read More
Create a Buzz with SEO and Social Media
At last week’s Phoenix Internet Marketing and SEO Training Meetup I discussed the importance in creating a point of difference in your market place and power of using video and quality content to engage your audience to create desire and trust for your products and services.
One side benefit of doing this type of marketing is that you create a “buzz” in your niche and not only do perspective clients stand up and take notice but others in your industry take notice of your message.
In the previous post on how I use the Google news reader to monitor my name and ... Read More
How to Find Your First Niche
One of the first questions I hear from new Internet Marketers is “How Do I Find My Niches?”
When I ran the RadarBusters network I developed a simple method to seek out prospective clients that were interested in my products/services and then engage them in conversation before they ever entered into the “buying funnel”.
Then as my network increased to over 45 websites, I needed to identify a process where I could identify new products/services that were of interest to these clients and then add to them websites.
For the first time ever during this ten minute video presentation, I reveal to the ... Read More
Competitive Research Using SEO Recon
I learned one of my most important Internet Marketing tip from an outlaw biker who controlled the narcotics distribution network in western Arizona in 1985, while I was an undercover police officer.
After my introduction as a prospect for his organization, the very first thing he said to me was “Roy, learn everything you can about your competition and take them out.”
His remark to me shook me to my core, as I knew he would follow his own advice if he found out that I was a cop, intent on breaking up his criminal enterprise and arresting him.
After my retirement from ... Read More
How Do The Search Engine Spiders Work?
When it comes to the subject of search engine optimization, there’s a lot of confusion. One common area of confusion is about search engine spiders, commonly called search engine robots.
If you want your site to be found or indexed in the search engines, there’s several facts you need to understand. First, you need to know what Search Engine Robots are all about. What is a Search Engine Robot? Search Engine Robots are computer programs that visit your web page, gather information about your site and then provide this information back to the search engines.
How do search engines view your site ... Read More
Targeting Longtail Key Words in SEO
Have you ever heard of the word “long tail” when it comes to search engine optimization? If you haven’t heard the term, you are missing out on a huge opportunity to get search engine positioning without competing with as many other sites. Long tails refer to a category of keywords that are searched for on the Internet but not with the same search volume as other words.
An example would be when I owned the network of RadarBusters websites. My main target keyword was “radar detectors” however a few of my best converting long tail keywords were “best radar detectors”, “long ... Read More
We’re In the SERP’s Already?
I’m preparing for my official launch later this week as we still have some work to on the site and scheduling of our first class.
So I can hit the road running after we launch, last night I took one of my “traffic magnet” videos that was optimized for “AZ SEO Training” and “Arizona SEO Training” and uploaded it to several of the social media video services we use. My plan was to add a few social bookmarks to these videos later this week so I didn’t expect that they would or index till then.
So this morning I was a bit suprised of a few emails ... Read More
We hit the
sweet spot.
UPCOMING
WEBINAR
How to Achieve Success with your SEO Career
My first entry into becoming a fully fledged member of the Internet Marketing community was way back in 2002 when I attended my first Search Engine Workshop training class hosted by the Search Engine Academy .
It’s kind of fun looking back to those early years of SEO and Internet marketing and I often find it quite amazing on the how far our community has grown and the successes my classmates have had in this short period of time.
I remember my first morning sitting in the seo workshop completely naïve about search engine optimization and Internet marketing.
The reason I was there ... Read More