Monthly Archives: January 2009
Social Media – Are You In Touch?
At which point in the buying funnel do you start interacting with prospective clients?
To survive in today’s hard economic times it becomes increasingly important to start influencing perspective customers before your competition as they enter into the “buying funnel”.
Awareness – The first stage of the funnel. At this first stage the customer becomes aware of a product or service that you provide. Historically the launching of new products and/or services has been through more traditional forms of media advertising such as news papers and television.
The high costs of this form of advertising locked out many smaller companies which allowed ... Read More
Using WordPress to Develop Your Internet Presence
When I started my Internet Marketing Career way back in 1997 the tools for web development were limited, clunky and expensive so I learned to do most of my coding using notepad.
Today there are several professional web development programs such as Dreamweaver, however the complexity of the program and the cost often puts them outside the reach of small business owners that want to create their own website(s).
However, I’ve noticed the past year a dramatic shift in web development with increased use of WordPress as the program of choice. WordPress was initially developed for users to create an easy blogging platform.
The ... Read More
Are You Using The Power of Video to Convert New Customers?
Interactive Media
Hopefully you’ve read some of my daily tips getting you started on Internet marketing. If you haven’t, you’ve got to sign up and get started. It is absolutely FREE and can save you money today on how you market your business.
One of my daily tips that I mentioned is the power of using video for testimonials instead of written comments. Watching someone give a message allows the customer to get visual cues from the person. This allows them to potentially trust the message more, if the video cues from the testimonial indicate that the person is trustworthy.
A lot of people may also ... Read More
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